Summary

FAQs

• What does “repurposing content” actually mean?

  Repurposing means taking content you’ve already created and transforming it into new, high-performing formats for social media, such as short-form videos, clips, and posts.

• What kind of content can be repurposed?

  Podcasts, webinars, YouTube videos, interviews, talks, Zoom recordings, raw footage, and even phone videos can all be repurposed.

• Do I need to record new content?

  No — this service is designed to maximise what you already have, saving time and avoiding extra filming.

• How is repurposed content different from simple editing?

  Repurposing focuses on extracting moments of value, insight, or storytelling and reshaping them specifically for platforms like Instagram Reels, LinkedIn video, and YouTube Shorts.

• Will the content be customised for each platform?

  Yes — clips are sized, timed, captioned, and formatted based on how each platform performs best.

• Can captions and branding be added?

  Yes — captions, light branding, logos, and colours can be included to keep everything consistent with your brand.

• Can repurposed content be scheduled for me as well?

  Yes — as an optional add-on, repurposed content can be loaded into a content calendar and scheduled to post automatically.

• s this suitable for small businesses and solo founders?

  Absolutely — repurposing is one of the most cost-effective ways for SMBs to stay visible without creating content from scratch.

• How quickly can repurposed content be delivered?

  Turnaround is typically fast, making this ideal for quick wins or ongoing monthly visibility.

• Who owns the repurposed content?

  You do — all final assets are yours to use across your marketing channels with no restrictive licensing.