What's included

• Campaign Strategy and Planning

  A detailed strategy that outlines campaign objectives, target audience, budget allocation, and timeline.

• Keyword Research

  A list of relevant keywords and phrases to target in the campaigns.

• Ad Copywriting

  Well-crafted ad copies for various ad groups and campaigns.

• Account Setup

  Configuration of Google Ads account, including campaign settings, ad groups, targeting options, and ad extensions.

• Bid Management

  Ongoing bid adjustments to optimize ad placement and cost per click (CPC).

• Ad Extensions

  Setup and optimization of ad extensions (e.g., site link extensions, callout extensions, structured snippet extensions).

• A/B Testing

  Creation and management of split tests to refine ad copy and landing page effectiveness.

• Landing Page Recommendations:

  Suggestions for improving landing pages to increase conversion rates. Conversion Tracking

• Regular Reporting

  Scheduled reports outlining key performance metrics such as click-through rate (CTR), conversion rate, cost per conversion, and ROI.

• Budget Management

  Management and allocation of the advertising budget to different campaigns and ad groups.

• Negative Keyword Management

  Ongoing optimization of negative keywords to reduce irrelevant clicks.