What's included

• Branding Guidelines and basic visual standards

  Creating a concise manual on the brand’s logo and visual ID elements usage, with preferred typefaces and full color palette breakdown. All technical specifications will be included, along with requested file or asset exports. Arbitrary design mock-ups will be included to present examples on how to respect, create and maintain the brand’s mood and appearance. (PDF Brand book + File Exports)

• Visual ID Extended Application & Templates (optional)

  Defining additional graphic forms, such as icons, lines, patterns or textures, which would support the logo as derivative branding elements. Photography and illustrations: Guidelines or recommendations for the use of a certain style, a photo or illustration that will be in line with the visual identity of the company. Marketing Materials Design: Guidelines for the design of marketing materials such as business cards, letterhead, brochures, presentations... Animation Direction: A concise presentation of the most important standard animations such as logo intro and outro, video transitions and basic concept for motion design.

• Extended standards for social networks (optional)

  An extension to branding manual that covers ID application to social networks. Includes templates, and prep files. (JPEG, PSD)

• Extended standards for web use (optional)

  An extension to branding manual that covers web design layouts, and modular segments that can be assembled for development. Mock-ups included. (File Exports, JPEG Mock-ups, Adobe XD or Figma layouts)