A navigable, comprehensive document containing all the brand assets and explaining how they should be used. The most common chapters, present in most of the guidelines, are color palette, logotype, typography, secondary graphics, and usage examples. Other popular items are photographic or illustration style, motion guidelines, patterns, or iconography. The format depends on the client's needs. PDF or interactive Figma prototypes are the most used.

A repository of ready-to-use assets, delivered in a personalized folder, which organizes and stores all the assets in every needed format.

Ready-to-print final artwork. Just send this file to the print shop to kickstart your brand. Includes material advice and print support.