I'll deep-dive into your app, business and industry to understand the context around our work before we begin the design process. I'll also develop user personas – overviews of our end user, their pain points and their reason for using the app – to guide our designs.

Once I understand your business and industry, I'll define the goals of your app, what kinds of conversions are most meaningful in the user experience (purchases, upgrades, downloads, etc.), and the technical requirements our designers need to take into consideration during the visual design process.

To jumpstart the visual design process, I start with user flows – high-level overviews of how your app's users will navigate through content within the app. I'll also identify our key conversions to ensure they're readily available and accessible; this helps promote conversions throughout the user experience.

I'll transform our user flows into wireframes – high-level overviews of the content that belongs on each screen in the app.

I'll apply your brand to our wireframes, pulling in images, graphics and written content to bring our designs to life. I'll leverage mobile app design templates that can be reused throughout the user experience to expedite the design process.

At this stage, I will create an interactive representation of the product to be used in user testing, and the handover process.