Creating your Brand Strategy & Creative Brief

Denisa Goran

Starting at

$

1,200

About this service

Summary

This service offers a creative brief strategy to guide you towards a clear path to success. This creative brief includes the previous brand audit, target audience, objectives, SWOT analysis, and campaign concept, alongside the strategy and documentation for creating content on Social Media and beyond, WITHOUT implementation.
I employ performance-based methods and creative intuition to pique user curiosity, build your reputation, and grow your business.
You need a brand strategy service when:
1. Your business lacks a defined strategy or strong identity, needing help to develop and highlight your company in the market.
2. You are undergoing a rebranding process and aiming for a successful transition to ensure a favorable start.
3. You're an entrepreneur launching a new venture, seeking to define and communicate the new offerings to a broader audience.
4. There's a lack of clear direction on what to communicate, requiring someone to clarify and solidify the brand's messages. A well-crafted brand strategy addresses these needs, guiding your brand toward a cohesive and impactful market presence.

What's included

  • Creating your Brand Strategy & Creative Brief

    At the end of the 30-day deadline, you will receive: 1. A comprehensive PDF document (about 80 pages) with the brand strategy in the form of a creative brief with guidance on every aspect 2. PNG files with key visuals that will help you gain perspective upon the entire strategy and following implementation The PDF document will contain the following points: - Recap: Who are we? What do we offer? - Previous Concept Audit: What stays? What goes? - Consumer Profile: Ideal customer behaviors & demographics - Communication Strategy - Social Media Communication Pillars - Approach: General direction guiding our communication - Messaging: What message do we want the consumer to remember - SMART Objectives - The Promise: What do our brand's products/services promise - Insight: What defines the purchase decision - Tone of Voice: How we want to be perceived - Differentials: How we differentiate from the competition - Communication Actions: How we do it - Social Media Strategic Directions - Free Packages & Materials Models: E-book, infographic ideas - SWOT Analysis - Key Visuals

Duration

30 days upon signing the contract

Skills and tools

Brand Strategist

Social Media Strategist

Canva

Google Drive

Microsoft Office 365

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