Creating your Brand Strategy & Creative BriefDenisa Goran
This service offers a creative brief strategy to guide you towards a clear path to success. This creative brief includes the previous brand audit, target audience, objectives, SWOT analysis, and campaign concept, alongside the strategy and documentation for creating content on Social Media and beyond, WITHOUT implementation.
I employ performance-based methods and creative intuition to pique user curiosity, build your reputation, and grow your business.
You need a brand strategy service when:
1. Your business lacks a defined strategy or strong identity, needing help to develop and highlight your company in the market.
2. You are undergoing a rebranding process and aiming for a successful transition to ensure a favorable start.
3. You're an entrepreneur launching a new venture, seeking to define and communicate the new offerings to a broader audience.
4. There's a lack of clear direction on what to communicate, requiring someone to clarify and solidify the brand's messages. A well-crafted brand strategy addresses these needs, guiding your brand toward a cohesive and impactful market presence.
What's included
Creating your Brand Strategy & Creative Brief
At the end of the 30-day deadline, you will receive:
1. A comprehensive PDF document (about 80 pages) with the brand strategy in the form of a creative brief with guidance on every aspect
2. PNG files with key visuals that will help you gain perspective upon the entire strategy and following implementation
The PDF document will contain the following points:
- Recap: Who are we? What do we offer?
- Previous Concept Audit: What stays? What goes?
- Consumer Profile: Ideal customer behaviors & demographics
- Communication Strategy
- Social Media Communication Pillars
- Approach: General direction guiding our communication
- Messaging: What message do we want the consumer to remember
- SMART Objectives
- The Promise: What do our brand's products/services promise
- Insight: What defines the purchase decision
- Tone of Voice: How we want to be perceived
- Differentials: How we differentiate from the competition
- Communication Actions: How we do it
- Social Media Strategic Directions
- Free Packages & Materials Models: E-book, infographic ideas
- SWOT Analysis
- Key Visuals
Denisa's other services
Starting at$1,200
Tags
Canva
Google Drive
Microsoft Office 365
Brand Strategist
Social Media Strategist
Service provided by
Denisa Goran Romania
Creating your Brand Strategy & Creative BriefDenisa Goran
Starting at$1,200
Tags
Canva
Google Drive
Microsoft Office 365
Brand Strategist
Social Media Strategist
This service offers a creative brief strategy to guide you towards a clear path to success. This creative brief includes the previous brand audit, target audience, objectives, SWOT analysis, and campaign concept, alongside the strategy and documentation for creating content on Social Media and beyond, WITHOUT implementation.
I employ performance-based methods and creative intuition to pique user curiosity, build your reputation, and grow your business.
You need a brand strategy service when:
1. Your business lacks a defined strategy or strong identity, needing help to develop and highlight your company in the market.
2. You are undergoing a rebranding process and aiming for a successful transition to ensure a favorable start.
3. You're an entrepreneur launching a new venture, seeking to define and communicate the new offerings to a broader audience.
4. There's a lack of clear direction on what to communicate, requiring someone to clarify and solidify the brand's messages. A well-crafted brand strategy addresses these needs, guiding your brand toward a cohesive and impactful market presence.
What's included
Creating your Brand Strategy & Creative Brief
At the end of the 30-day deadline, you will receive:
1. A comprehensive PDF document (about 80 pages) with the brand strategy in the form of a creative brief with guidance on every aspect
2. PNG files with key visuals that will help you gain perspective upon the entire strategy and following implementation
The PDF document will contain the following points:
- Recap: Who are we? What do we offer?
- Previous Concept Audit: What stays? What goes?
- Consumer Profile: Ideal customer behaviors & demographics
- Communication Strategy
- Social Media Communication Pillars
- Approach: General direction guiding our communication
- Messaging: What message do we want the consumer to remember
- SMART Objectives
- The Promise: What do our brand's products/services promise
- Insight: What defines the purchase decision
- Tone of Voice: How we want to be perceived
- Differentials: How we differentiate from the competition
- Communication Actions: How we do it
- Social Media Strategic Directions
- Free Packages & Materials Models: E-book, infographic ideas
- SWOT Analysis
- Key Visuals
Denisa's other services
$1,200