Social Media Marketer

Kushalpreet Kaur Randhawa

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About this service

Summary

As a social media marketer, I offer tailored content creation, strategic planning, and account management to help brands build a strong online presence and engage their target audience effectively. My unique blend of graphic design skills, digital marketing expertise, and experience with diverse industries ensures that I deliver visually appealing and data-driven content that resonates with your brand's voice and goals.

Process

The social media marketing process starts with understanding the client's brand, goals, and target audience. After conducting research and analysis, a tailored strategy is developed, followed by the creation of a content calendar and engaging visuals. The next step involves scheduling posts and actively engaging with the community to build strong relationships. Paid advertising campaigns are managed and monitored to ensure they align with the client's objectives. Finally, regular reports are provided, and the strategy is continuously optimized based on performance insights and client feedback.

What's included

Content Creation
*Social media posts (images, videos, graphics) *Captions and copywriting *Storytelling content for Instagram/Facebook Stories *Short-form video content (Reels, TikTok videos) *Carousel posts and infographics
Content Planning & Strategy
*Monthly content calendar *Hashtag research and strategy *Social media campaign planning *Competitor analysis and benchmarking *Audience persona development
Account Management
*Daily posting and scheduling *Responding to comments and messages *Community engagement and growth *Influencer outreach and collaboration management
Analytics & Reporting
*Monthly/weekly performance reports *Data analysis and insights *Recommendations for strategy improvements *Tracking engagement, reach, and growth metrics
Advertising & Promotions
*Social media ad campaign setup and management *Ad creatives (graphics, videos, copy) *A/B testing for ads *Budget allocation and optimization
Brand Development
*Social media branding guidelines *Profile optimization (bio, profile pictures, highlights) *Consistent brand voice and tone implementation
Engagement & Community Building
*Running giveaways and contests *Engaging with followers via comments, DMs, and mentions *Building partnerships with influencers or complementary brands
Social Media Audits
*Full social media account analysis *Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) *Recommendations for improvement