Instead of taking a “see what sticks” approach to your social media content, use metrics to see what’s working and what’s not. Let me geek out over the data so you can keep posting content your audience wants to see. Analysis can be done for organic or paid content.

Either through the social platforms themselves or through a social management tool like Sprinklr, I will dig into your backend social media metrics and distill the information into a digestible and visual report. This report includes:

1-hour consult to discuss findings and recommendations

Total impressions and engagements

Overall engagement rate and engagement rate by content theme and type

Click through rate as applicable

Total video views as applicable

Insights on content performance by theme and type

Relevant comment themes as applicable

Comparisons and insights on month over month performance

Paid only: Performance based on campaign objective (click-through rate, cost per 1000 impressions, etc).

If interested in both organic and paid analysis, the 2nd can be added for a discounted rate.