Brand Identity and Strategy

Willow Daigle

(0)

Contact for pricing

About this service

Summary

Offer comprehensive brand identity development, including logo design, color scheme selection, typography, and overall brand strategy to help clients establish a strong and cohesive brand presence.

Process

We’ll do a deep dive into your business: what makes you different, your ideal customer, and what you want to communicate with your brand. During this stage I’m looking to get a clear idea of your vision, goals for the project, and what problems I can solve for you.

I’ll put together 2 or 3 different style scapes for the creative direction, which will help us decide on the visual elements as well as develop your brands personality. We'll collaborate to refine all of the ideas into a cohesive look that represents your brand.

Using our creative direction I will design the logos, brand marks, and other assets, as well as develop your website to be harmonious with your brand.

What's included

Creative Direction
A mood board or style scape to define your distinct look and feel
Logo Design and Brand Mark
A primary and secondary logo, brand mark, and social media logo icon
Typography Suite
Font selection and usage to compliment your brand identity
Branding Guidelines
A PDF document outlining how to use your branding assets to keep your identity consistent
Launch Design
A social media post design to announce your new brand or website
Colour Palette
A complimentary combination that defines your brand, with codes for the colours
Print Design
Business cards, gift certificates, client guides, or anything else you'd put on paper
Brand Strategy
Competitive analysis, brand positioning, and defining your brands values, vision and personality