What's included

• Moodboard

  A visual representation that captures the overall aesthetic and style of the brand, including colors, imagery, and design inspirations.

• Brand clarity and stratagy

  we'll clarify your goals, discuss the best ways to achieve them, and outline your brand strategy.

• Logo Variations

  We'll customize logo variations based on your specific needs and objectives. These may include the primary, secondary, alternative, submark, and iconmark logos, among others. During our Discovery Call, we'll pinpoint the deliverables that best suit your project.

• Color Palette

  If you have a color palette in mind already, send it over! If not, we can curate one for you. Suggested color palette curated for you and your brand, based on the psychology of color & your creative direction. 3x revisions allowed.

• Typography & Font Selection

  The fonts chosen for your brand are carefully selected to ensure consistency across all platforms, including social media and your website. Specific fonts have been recommended for headings, subheadings, body text, and website buttons. These choices are made to align perfectly with your brand's visual identity and logo, helping to create a cohesive and professional appearance. Consistent typography is essential for building a strong, recognizable brand.

• Brand Patterns

  Brand patterns are a dynamic way to boost recognition and establish a strong identity. By using distinctive patterns derived from your logo, initials, or unique symbols, you create a memorable visual connection with your audience and differentiate from competitors. These patterns elevate your branding materials, making your identity more cohesive and impactful.

• Custom Icons

  Custom brand icons will be designed and provided specifically to represent a brand or company.

• Business Card Design

  A great business card is more than just contact info—it’s a little piece of your brand that sticks with people. Designed in Canva, your card will be easy to edit and update whenever you need. It’s like leaving a lasting impression that fits right in their wallet!

• Additional Services and Support

  Need something extra? No worries! If there’s anything you’d like that’s not listed here, just let me know before we kick off the project, and we can add it in for an additional fee. If we’re already in the thick of things or have wrapped up the project, don’t hesitate to reach out—I'm happy to accommodate any additional requests and will invoice you separately.