Captivating Brand Idenities

Tayyba Zahid

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About this service

Summary

As a brand identity designer, my focus is on creating visual identities that truly reflect who you are as a brand. Whether it’s crafting a standout logo, choosing the perfect color palette, or putting together brand guidelines that keep everything consistent, I’m here to make sure your brand looks and feels just right. I care about the details and want to ensure your brand doesn’t just look good, but also connects with your audience in a meaningful way. My goal is to help your brand shine and leave a lasting impression.

Process

Here’s how I’ll work on your project:

STAGE 1 - Discovery and Briefing

We’ll start with a meeting to discuss your brand’s story, values, target audience, and goals. This helps me understand your vision and needs. I’ll provide a detailed questionnaire to gather more information about your preferences, competitors, and market positioning.

STAGE 2 - Research and Strategy

I’ll analyze your industry and competitors to identify trends and opportunities that will inform the design. Based on the insights gathered, I’ll develop a strategy that outlines the key elements of your brand identity. I will ask for a Pinterest board from you as well full of inspiration that you've chosen that best represents the mood and feel of the brand you'd like to have. This can include pins of art, color palettes, nature photography, logos, fonts, interior design, textures, etc. For sure our mood board is based on your given inspirations:)

STAGE 3 - Logo Design

I’ll design multiple logo concepts that reflect your brand’s personality and values. You’ll review the concepts, provide feedback, and we’ll refine the selected design to perfection.

STAGE 4 - Final Deliverables

Once you have made the final approval on designs, I will finish your Brand Guidelines Book and set all of your logos and designs into digital and print files. You’ll receive all the design files and assets, including the brand guidelines document.

Ongoing Support

Even after the project is completed, I’m available to assist with any additional needs or adjustments. Just let me know, and I’ll provide support as required.

By following this process, I ensure that your brand identity is carefully crafted and effectively communicated. My goal is to deliver a visual identity that not only looks great but also resonates with your audience and supports your brand’s success.

What's included

Moodboard
A visual representation that captures the overall aesthetic and style of the brand, including colors, imagery, and design inspirations.
Brand clarity and stratagy
we'll clarify your goals, discuss the best ways to achieve them, and outline your brand strategy.
Logo Variations
We'll customize logo variations based on your specific needs and objectives. These may include the primary, secondary, alternative, submark, and iconmark logos, among others. During our Discovery Call, we'll pinpoint the deliverables that best suit your project.
Color Palette
If you have a color palette in mind already, send it over! If not, we can curate one for you. Suggested color palette curated for you and your brand, based on the psychology of color & your creative direction. 3x revisions allowed.
Typography & Font Selection
The fonts chosen for your brand are carefully selected to ensure consistency across all platforms, including social media and your website. Specific fonts have been recommended for headings, subheadings, body text, and website buttons. These choices are made to align perfectly with your brand's visual identity and logo, helping to create a cohesive and professional appearance. Consistent typography is essential for building a strong, recognizable brand.
Brand Patterns
Brand patterns are a dynamic way to boost recognition and establish a strong identity. By using distinctive patterns derived from your logo, initials, or unique symbols, you create a memorable visual connection with your audience and differentiate from competitors. These patterns elevate your branding materials, making your identity more cohesive and impactful.
Custom Icons
Custom brand icons will be designed and provided specifically to represent a brand or company.
Business Card Design
A great business card is more than just contact info—it’s a little piece of your brand that sticks with people. Designed in Canva, your card will be easy to edit and update whenever you need. It’s like leaving a lasting impression that fits right in their wallet!
Additional Services and Support
Need something extra? No worries! If there’s anything you’d like that’s not listed here, just let me know before we kick off the project, and we can add it in for an additional fee. If we’re already in the thick of things or have wrapped up the project, don’t hesitate to reach out—I'm happy to accommodate any additional requests and will invoice you separately.