Brand Identity Design

Illia Iarmatsevych

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About this service

Summary

What is Brand Identity Design?

Identity Design is an essential tool for businesses that seek professionalism and consistency. With correct brand guidelines, your customers will get a feel of what your brand is all about and will recognize it on different platforms or through diversified digital assets of your brand.

Does my business need a brand identity?

In short, yes. If you are serious about your business and will be expanding it in the future, you will most definitely need a brand identity. Brand identity does not make you a huge brand immediately; do not be fooled by that. The real purpose of the brand is to create guidelines and systems that will assist your brand along the way to create the business you have always desired.

How do I know you are the right designer for my brand?

There is no right or wrong answer to this question. As a client and a business owner, you must choose what suits your brand the most and which direction you lean more towards. Some designers deliver more, while others provide the bare minimum. Some clients choose based on price, while others go for value.

What can I expect to receive from this?

On top of all the needed deliverables, you receive the designer's dedication that thrives when establishing new brands. I aim to bring your vision to life through my skills and experience.

Have some questions left?

Don't hesitate to contact me to review your branding ideas and any unanswered questions. Check out some completed projects or links to my social profiles to see more.

What's included

Moodboard
Moodboard is essential to guide the brand in the right direction. Upon initial approval, the moldboard will act as a guide for future content.
Logo Design
Logo design is tailored to each client based on their needs and requirements. The logo may consist of one or multiple assets depending on the brand strategy: - Monogram logo - Wordmark aka logotype - Logo symbol Each asset will include the required sizing and formats. Ex. PNG file for Instagram 1000x1000 px.
Social Media Assets
Apart from the foremost assets like logos, social media assets are critical to upholding your brand identity in the social space. Depending on the platform, such assets may include but not be limited to: - Banner - Story highlights - Team member profile image - Storyboards(branded story images) - Multi-media posts(copy,video, and illustrations) While keeping your brand on one platform creates an authentic feel and establishes long-term relationships with your clients, diversification is a strong tool to help your brand grow.
Product Design / Mock-ups
Product design is not necessary for every brand, but it strengthens the brand's visual identity, aligns future visual approaches, and establishes guidelines for the brand. Each brand has specific products for the given business category; these may include but not be limited to: - Billboard design - Packaging design - Vynil car wrap design - Apparel design The deliverables will be formatted and adjusted to the client's needs based on the supplier of their choice.
Custom Font(optional)
Fonts have become a strong representation of identity in a vast digital design world. To uphold that standard, the leading brand font is specifically chosen to accompany the brand guidelines. If you opt-in for this feature, additional font deliverables will need to be used along with every digital or print design for the brand. The file format will accommodate both Mac and Windows systems but may require an additional budget for commercial use.
Branded Video(optional)
The video will consist of industry-related footage(stock or provided by the client) and will be branded with the logo or a simple watermark. Such videos allow to get a better feel for customers on different types of platforms like TikTok or YouTube. The video will be under a minute long with a simple message to convey the idea of the brand while leaving some room for other assets to represent the brand in a more detailed manner.

Example projects