Most iOS projects fail not because of bad code or bad design, but because design and development decisions are made by different people at different times. I do both, which means no handoff, no translation, no gaps between what was designed and what ships.

My workflow is built around getting the core right fast. I build working features first, then refine the design phase by phase in Figma, so every decision is tested against real behaviour before time is invested in polish. This is not cutting corners. It is the fastest way to know if something actually works before you commit to it.

Proof of work: Waymark, a live iOS app I designed and built entirely solo, achieving a 20% App Store conversion rate with zero marketing. Four to six times the category average.

Phase I: Discovery and Alignment We align on your product, users, goals, and technical constraints before anything is built. Core user flows mapped, feature scope agreed, and success criteria defined. Everything that follows is built on this foundation. No assumptions, no guesswork.

Phase II: Core Build The core features are built first as working, functional screens. Real interactions, real data, real behaviour, not a static prototype. This is where we validate that the product actually works before investing in how it looks. Scope is confirmed or adjusted here based on what the build reveals.

Phase III: Design Refinement With the core working, the design is refined in Figma phase by phase. Visual system established, UI polished, interactions tightened. Every screen reviewed against real usage rather than assumptions made before a line was written.

Phase IV: Full Build Refined designs are implemented across the full product. All screens, all states, all edge cases. Backend wired up, notifications configured, analytics instrumented. What you see is what ships.

Phase V: Launch and Handoff App Store submission, screenshots, metadata, and review preparation. Full handoff of the Figma files, codebase, and backend. A walkthrough so you can manage and iterate confidently after launch. Everything is yours.

Product scoping and user flows

High-fidelity UI in Figma

React Native and Expo development (iOS, Android-ready)

Supabase backend (auth, database, storage)

Native iOS widgets in Swift (If required)

Analytics setup (PostHog or similar)

Full code and design handoff