Brand Design and Development - from visuals to voice. by Jamie Rendall

Brand Design and Development - from visuals to voice.

Jamie Rendall

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About this service

Summary

A brand is more than just how things look. A great brand focuses on how it feels, sounds, and comes across at every touchpoint. From your logo and colour palette to the tone of voice on your website and email exchanges, your brand should feel consistent, recognisable and tailored for you and your audience. Whether you're starting fresh or refreshing something that no longer fits, we help shape brands that stick with people for the right reasons, build recognition and trust and feel consistent across everything you do.

Process

Discovery & Strategy - We dive deep into your brand: your mission, audience, competitors, and goals. Concept Development - I craft moodboards, creative directions, and logo concepts that reflect your unique identity. Refinement & Finalisation - We fine-tune the best direction together, ensuring every detail feels right. Delivery & Brand Guidelines - You get a full, polished brand package with clear guidelines to keep things consistent.

FAQs

What’s included in a brand design project?
Typically: logo (primary + variations), colour palette, typography system, visual elements, and brand guidelines.
Do you offer brand strategy too?
Yes! Every project includes strategic thinking - I help shape the why and how, not just the visuals.
Can you refresh an existing brand?
Absolutely - whether you need a full rebrand or just an update, I can help work on what you already have.
How long does a brand project take?
Most take 4–6 weeks, depending on complexity and feedback rounds.
What’s included in the final deliverables?
You’ll get all logo files (print + digital), a brand guideline PDF, and supporting design assets as needed.

What's included

Brand Strategy Foundation
You’ll receive a clear brand strategy overview that defines your brand’s purpose, values, audience, and positioning, ensuring that everything we design is grounded in meaning.
Logo & Wordmark System
I’ll create a custom logo and wordmark set (with variations) that’s versatile, recognisable, and aligned with your brand’s personality and goals.
Colour Palette & Typography System
You’ll get a cohesive set of brand colours and font pairings, complete with guidelines on how to use them consistently across all materials.
Brand Style Guide
I’ll provide a handy brand guidelines document covering logo use, colours, fonts, imagery, and tone, making it easy for you (and your team) to stay on-brand.
Brand Assets Package
You’ll receive a full folder of ready-to-use assets, including logo files, social media icons, branded templates, and anything else we agree is needed for launch.
(Optional) Brand Collateral Design
If desired, I can create additional assets like business cards, packaging concepts, or social media templates to roll out your new brand seamlessly

Example projects