Brand Strategy & Identity DesignDavid Kovalik
Brand Strategy Workshop - Starting with a Purpose in Mind A solid strategy is essential; it serves as the foundation of your business and guides your visual designs. In this workshop, we will:
- Define your brand (mission and vision statements)
- Establish your brand personality
- Clarify your brand voice and tone
- Outline visual designs included in the deliverables
- Identify your unique selling point (USP)
- Narrow down your target audience
- Review and analyze your competitors
My goal is to ensure you fully understand the entire process from start to finish. Open communication is key, as it’s vital that we stay aligned throughout the project!
What's included
Discovery Consultation
This is an exciting first step for our project! Let's have a quick chat to get to know each other better. We'll clarify your goals, discuss how to achieve them, and outline your brand strategy.
Brand Strategy Workshop
Join us for a virtual brand strategy workshop, where we’ll explore the essence, personality, and purpose of your brand. This session will help clarify why your brand exists and how it can make a positive impact. Many of our clients leave with a renewed understanding and clearer vision of their brand identity. It’s a great chance to share your thoughts and ideas, and afterward, we’ll provide you with a summary of our unbiased insights.
Logo Variations
We’ll provide multiple logo variations for your brand, including a primary logo, a secondary logo, and an iconmark. The exact number of variations will be tailored to your project. If you need more than three, let us know!
Typography Pairing
Typography pairing isn’t random; it’s strategically chosen to complement your brand’s visuals. This includes selecting a pair of typefaces, which we’ll recommend as suggestions—not requirements. Please note that font purchases are your responsibility as the client, though we’ll always prioritize finding free commercial fonts whenever possible.
Color Palette
The overall feel, aesthetic, and mood of your brand can be conveyed through color alone. We’ll create a curated color palette that embodies your brand's essence, typically including 3-5 colors but no more than 7.
Brand Pattern(s)
A brand pattern is a powerful tool for reinforcing brand recognition and identity across all touchpoints. By integrating a unique, recognizable pattern into your branding materials, your business can build a strong visual connection with your audience and stand out from competitors.
Custom Icons
Custom brand icons are distinctive, original graphic elements created specifically to represent your brand or company.
Business Card Design(s)
A standout business card design can make your brand memorable, leaving a lasting impression even after you've gone your separate ways. It serves as a small, tangible piece of your brand that people can keep on hand and refer to whenever they need your products or services. This design is crafted in Canva, giving you an editable version to update whenever you like!
3 Revisions
I always strive for a one-and-done approach, though we know it’s not always that simple.
Brand Guidelines (or Style Guide)
A brand style guide is a document that details the guidelines and specifications for a brand's visual identity, encompassing elements such as the logo, typography, color palette, and other design components. It acts as a reference for anyone producing branded materials, ensuring consistency and coherence across all marketing and communication channels.
Supporting Graphic(s)
This can include anything from cup design, to signs, posters, wall art, menus, and flyer, anything your project requires.
Example work
David's other services
Starting at$2,800
Duration2 weeks
Tags
Adobe Illustrator
Brand Design
Brand Strategist
Logo Designer
Service provided by
David Kovalik Columbus, USA
Brand Strategy & Identity DesignDavid Kovalik
Starting at$2,800
Duration2 weeks
Tags
Adobe Illustrator
Brand Design
Brand Strategist
Logo Designer
Brand Strategy Workshop - Starting with a Purpose in Mind A solid strategy is essential; it serves as the foundation of your business and guides your visual designs. In this workshop, we will:
- Define your brand (mission and vision statements)
- Establish your brand personality
- Clarify your brand voice and tone
- Outline visual designs included in the deliverables
- Identify your unique selling point (USP)
- Narrow down your target audience
- Review and analyze your competitors
My goal is to ensure you fully understand the entire process from start to finish. Open communication is key, as it’s vital that we stay aligned throughout the project!
What's included
Discovery Consultation
This is an exciting first step for our project! Let's have a quick chat to get to know each other better. We'll clarify your goals, discuss how to achieve them, and outline your brand strategy.
Brand Strategy Workshop
Join us for a virtual brand strategy workshop, where we’ll explore the essence, personality, and purpose of your brand. This session will help clarify why your brand exists and how it can make a positive impact. Many of our clients leave with a renewed understanding and clearer vision of their brand identity. It’s a great chance to share your thoughts and ideas, and afterward, we’ll provide you with a summary of our unbiased insights.
Logo Variations
We’ll provide multiple logo variations for your brand, including a primary logo, a secondary logo, and an iconmark. The exact number of variations will be tailored to your project. If you need more than three, let us know!
Typography Pairing
Typography pairing isn’t random; it’s strategically chosen to complement your brand’s visuals. This includes selecting a pair of typefaces, which we’ll recommend as suggestions—not requirements. Please note that font purchases are your responsibility as the client, though we’ll always prioritize finding free commercial fonts whenever possible.
Color Palette
The overall feel, aesthetic, and mood of your brand can be conveyed through color alone. We’ll create a curated color palette that embodies your brand's essence, typically including 3-5 colors but no more than 7.
Brand Pattern(s)
A brand pattern is a powerful tool for reinforcing brand recognition and identity across all touchpoints. By integrating a unique, recognizable pattern into your branding materials, your business can build a strong visual connection with your audience and stand out from competitors.
Custom Icons
Custom brand icons are distinctive, original graphic elements created specifically to represent your brand or company.
Business Card Design(s)
A standout business card design can make your brand memorable, leaving a lasting impression even after you've gone your separate ways. It serves as a small, tangible piece of your brand that people can keep on hand and refer to whenever they need your products or services. This design is crafted in Canva, giving you an editable version to update whenever you like!
3 Revisions
I always strive for a one-and-done approach, though we know it’s not always that simple.
Brand Guidelines (or Style Guide)
A brand style guide is a document that details the guidelines and specifications for a brand's visual identity, encompassing elements such as the logo, typography, color palette, and other design components. It acts as a reference for anyone producing branded materials, ensuring consistency and coherence across all marketing and communication channels.
Supporting Graphic(s)
This can include anything from cup design, to signs, posters, wall art, menus, and flyer, anything your project requires.
Example work
David's other services
$2,800