Brand Idenity Suite (Strategy + Visual Identity) 🖋️🖍️

Pro

Neha Bhatnagar

Starting at

2,900

About this service

Summary

Tailored for established businesses or ambitious startups ready to create a fully immersive brand identity with detailed design assets and strategy.

Why Both Matter:

Brand Strategy: This is the foundation of your brand. It defines your vision, mission, and core messaging, providing a roadmap for all your branding efforts. A strong strategy ensures you understand your market, target audience, and how to communicate your values authentically and effectively.

Brand Identity: This is the visual representation of your brand. It includes your logo, color palette, typography, and other design elements that shape how your audience perceives you. A cohesive brand identity brings your strategy to life, making your brand memorable and visually impactful across all touchpoints.

The Power of Alignment: Combining strategy with identity ensures that your brand not only looks professional but also resonates deeply with your audience. Together, they create a brand that communicates your core values clearly and establishes trust and connection.

This is perfect for you if you are a:

Startup looking to make a strong first impression. Business rebranding to reflect new goals or market positioning Entrepreneur/creative who wants to establish a professional, cohesive brand presence. Established company looking to refine their messaging and visual identity.

Let’s collaborate to build a brand that stands out, tells your story, and connects with your audience.

Process

In-depth Consultation Session & Questionnaire: Assess brand goals, audience insights, and market position.

Comprehensive Research: Analyze competitors and trends; create a strategic mood board.

Logo Ideation: Develop 3 logo concepts showcasing versatility across platforms.

Refinement Rounds: Finalize the best logo design, including alternates and favicon.

Color Palette & Typography System: Provide a detailed guide for color usage and type hierarchy.

Stationery & Digital Assets: Design business cards, letterheads, envelopes, and a social media kit.

Brand Elements & Mockups: Create mockups for 2 items, tailored to your needs.

Brand Guidenlines: Deliver an interactive or web-based guide for seamless application.

1:1 Brand Strategy Session: Offer personalized advice for consistent brand implementation.

Final Delivery: Provide high-resolution files in all necessary formats (AI, EPS, PNG, SVG, PDF).

FAQs

How long will this process take?
This process usually takes about 8-10 weeks and requires discussions between you and me to create a strategy that works for your business.
How many rounds of modifications are included?
2 rounds of modifications will be included in the process to make sure we together achieve the desired results.

What's included

Brand Strategy
A comprehensive brand strategy document, including competitor analysis, target audience profiling, vision, mission, value statement, brand positioning, key brand messaging, brand voice and tone guidelines. This deliverable ensures your brand has a clear, strategic foundation guiding all subsequent design and communication efforts.
Logo Design
A comprehensive logo suite that ensures versatility (1 main logo + 3 alternates + favicon).
Color Palette and Advanced Usage Guidelines
Detailed color combinations and best practices.
Detailed Typography Guidelines
An extensive font system for professional communication.
Stationery Design
Complete branded stationery for formal needs.
Social Media Kit
Editable templates and assets for seamless social media branding (5 templates + Profile & Cover).
Brand Guidelines
An interactive guide for maintaining brand coherence across platforms. It outlines consistent guidelines for using your brand's visual elements, such as logo, colors, fonts, and imagery, ensuring a unified and recognizable brand identity across all communications. It empowers you, your team, and any external partners to maintain brand consistency.
Brand Elements x 5
This includes brand patterns and supporting graphic elements. These assets empower your brand's visual identity, extending it beyond just the logo. They ensure a cohesive and impactful presence across various platforms.
Branded Mockups
High-quality images that showcase how the new visual identity can be applied across different mediums, from digital platforms to physical spaces. You can reuse these images on social media, websites, and marketing campaigns.