Brand Design
Starting at
$
999
About this service
Summary
FAQs
What is the difference between a logo and a full brand identity?
Think of it this way: a logo is your brand's signature, but a brand identity is its entire personality. A logo is one piece, while the identity is the complete system - the logo, colors, fonts, imagery, and tone of voice - that all work together to create a cohesive and recognizable experience for your customers.
Is a full brand identity service right for my business?
This service is ideal for new businesses that want to start with a strong, professional foundation, or for established businesses looking to rebrand and elevate their market presence. If you're serious about building long-term brand equity and ensuring consistency across all your marketing, then a full brand identity is a crucial investment.
How do I use the brand guidelines after our project is over?
Your brand guidelines are your go-to rulebook for your visual identity. You'll share it with your team, web developers, social media managers, or any future designer to ensure everyone uses your brand elements correctly. It’s the key to maintaining a strong and consistent brand image as you grow.
What if I already have a logo that I like?
No problem! If you have a logo that you feel still represents your brand well, I can offer a service to build out a full brand identity system around your existing logo. This would involve creating the color palette, typography system, brand assets, and guidelines to create a cohesive system.
What's included
Brand Typography System
I will define a versatile typography system that brings your brand's voice to life. This includes a curated selection of a primary (headline) and secondary (body) font, with clear guidelines on sizing and hierarchy to ensure readability and consistency across all your communications, from your website to your print materials.
Custom Color Palette
You will receive a unique and strategic color palette that reflects your brand's personality and appeals to your target audience. This includes a defined set of primary, secondary, and neutral colors, complete with all the necessary color codes (HEX, RGB, CMYK) to ensure your brand looks perfect and consistent online, in print, and everywhere in between.
Supporting Brand Elements (Patterns/Icons)
To give your brand more depth and personality beyond the logo, I will design a set of custom supporting visual elements. This can include unique brand patterns, textures, or a custom icon set that complements your logo and can be used to create a cohesive look across your website, social media graphics, and packaging.
Comprehensive Brand Guidelines Document
The cornerstone of your new identity. You will receive a professionally designed, multi-page PDF that serves as your brand's "rule book." This document details exactly how to use your new brand elements, including logo usage rules (do's and don'ts), the full color palette, typography system, and more. This guide empowers you and your team to keep the brand strong and consistent as you grow.
Social Media Starter Kit
Hit the ground running with a professional social media presence. This kit includes perfectly sized profile pictures and cover/banner images for your key platforms (e.g., Instagram, Facebook, LinkedIn), as well as 3-5 editable templates for posts and stories that match your new brand identity.
Brand Mockups
I will provide high quality mockups of the Logo in different settings.
Duration
4 days
Skills and tools
Brand Design
Brand Strategist
Adobe Illustrator
Adobe Photoshop
Figma