Google Ads Management & Scaling (Performance Focused) by Jessica AndersonGoogle Ads Management & Scaling (Performance Focused) by Jessica Anderson
Google Ads Management & Scaling (Performance Focused)Jessica Anderson
Once your account is set up properly, performance comes down to consistent optimisation and smart scaling.
I manage campaigns with a focus on improving lead quality, reducing cost per acquisition, and scaling what’s already working, not chasing vanity metrics.
This isn’t set-and-forget management. It’s ongoing performance work based on real data.
What’s included:
Ongoing optimisation of campaigns and keywords
Search term analysis and wasted spend reduction
Ad testing to improve CTR and conversion rate
Bid strategy adjustments based on performance
Budget allocation towards highest-performing areas
Monthly performance insights and next steps
Outcome:
Consistent improvement in performance, with a focus on profitable growth rather than just increasing spend.
Once your account is set up properly, performance comes down to consistent optimisation and smart scaling.
I manage campaigns with a focus on improving lead quality, reducing cost per acquisition, and scaling what’s already working, not chasing vanity metrics.
This isn’t set-and-forget management. It’s ongoing performance work based on real data.
What’s included:
Ongoing optimisation of campaigns and keywords
Search term analysis and wasted spend reduction
Ad testing to improve CTR and conversion rate
Bid strategy adjustments based on performance
Budget allocation towards highest-performing areas
Monthly performance insights and next steps
Outcome:
Consistent improvement in performance, with a focus on profitable growth rather than just increasing spend.