Brand Identity Designer

Diana K

Contact for pricing

About this service

Summary

I create distinctive and cohesive brand identities that help businesses stand out and connect with their audience. My approach blends strategy with creativity, ensuring every design element—from logos to color palettes.

Process

1. Discovery & Research

I start by understanding the brand’s vision, values, and goals. I dive deep into the target audience, competitors, and industry trends to create a strong foundation for the brand identity.

2. Strategy & Concept Development

Based on my research, I define the brand’s personality, tone, and positioning. I create mood boards and explore creative directions to ensure the visual identity aligns with the brand’s essence.

3. Logo & Visual Identity Creation

I design a unique and versatile logo along with a cohesive visual system, including color palettes, typography, and graphic elements that bring the brand to life.

4. Brand Guidelines & Application

I develop a comprehensive brand style guide that ensures consistency across all touchpoints. I also apply the identity to real-world mockups, such as packaging, social media, and marketing materials.

5. Final Delivery & Support

I deliver all brand assets in the necessary formats and provide guidance on implementation. If needed, I offer ongoing support to help the brand maintain a strong and cohesive presence.

FAQs

What is included in a brand identity package?
A typical brand identity package includes a logo suite (primary, secondary, and icon versions), typography, color palette, brand patterns, iconography, and a brand style guide to ensure consistent usage. Additional assets like social media templates, business cards, or packaging can also be included.
How long does the brand identity design process take?
The timeline depends on the complexity of the project, but on average, a complete brand identity design takes 2 to 6 weeks from research to final delivery.
Do you offer revisions during the design process?
Yes! I typically offer a set number of revisions to ensure the final design aligns perfectly with your vision.
Will I receive all the necessary files for my brand?
Absolutely! I provide all assets in vector (EPS, PDF) and web-friendly (PNG, JPG, SVG) formats, ensuring you can use them across print and digital platforms.
What do you need from me to start the project?
Before starting, I’ll need details about your business, target audience, preferred style, and any inspiration you have in mind. A brand questionnaire or a short consultation helps set the right direction.
How do I get started?
You can reach out to me with details about your project, and we’ll discuss the best approach to bring your brand to life! 😊

What's included

1. Logo Suite
Primary logo / Secondary/alternate logo / Logomark (icon)
2. Color Palette
Primary & secondary colors / HEX, RGB, CMYK codes
3. Typography System
Primary & secondary fonts / Font usage guidelines
4. Brand Guidelines (Style Guide)
Logo usage rules / Color and typography guidelines / Brand voice & tone / Image & graphic style (Mockups)
5. Stationery & Print Assets (if applicable)
Stationery & Print Assets (if applicable) / Business cards / Letterhead & envelopes / Presentation templates
6. Digital & Social Media Assets
Instagram/Facebook profile & cover images / Website favicon

Example projects