B2B SaaS Website Redesign + Strategic Design Assets for GrowthMatthew Herron
I offer strategic, design-thinking-led UX/UI design, custom branding systems, and on-brand visual assets for digital products—especially in the B2B SaaS and startup space. What sets me apart is my ability to bridge creative direction with practical execution, delivering designs that not only look great but are rooted in real user needs and scalable brand systems.
What's included
UX/UI Design + Design Thinking for Web & SaaS Platforms
I’ll redesign or create your platform with a design-thinking-led UX/UI approach. From user flows to high-fidelity UI, I ensure every screen is intuitive, on-brand, and conversion-focused. Great for SaaS, platforms, and product-led businesses.
Deliverables:
UX research + user flows
Wireframes + interactive prototypes
High-fidelity UI (Figma)
Responsive design (web + mobile)
Custom Illustrations Based on Your Brand Style
Need on-brand visuals that elevate your product or website? I’ll create clean, vector-based illustrations that match your existing branding or help define a new visual language—great for SaaS dashboards, onboarding, or explainer sections.
Deliverables:
3–6 custom vector illustrations
Aligned to your brand guidelines
Delivered in SVG, PNG, and source files (Figma or AI)
Optional: illustration style extension for future use
Complete Branding Style Guide Package – Logos, Colours, Fonts & More
I’ll build you a full branding system from scratch or refine your existing identity. Perfect for start-ups or businesses levelling up, this includes everything you need to stay visually consistent—from logos to colour palettes to typography and UI direction.
Deliverables:
Logo + logomark
Color palette (web + print ready)
Typography hierarchy
Iconography/illustration style
UI style direction
Full brand style guide PDF + editable source files
End-to-End Product Design – UX, UI & Brand-Aligned Visual System
From blank canvas to beautiful product, I offer full-service UX/UI design powered by design thinking and brand strategy. Whether you’re building a new SaaS platform or reimagining an MVP, I’ll ensure your product feels great and looks even better.
Deliverables:
Discovery workshop + persona mapping
UX wireframes + design system
UI design aligned with brand
Delivery in ready-to-dev format
New Brand Identity System + UX/UI Foundations for Digital Products
I’ll create your new brand identity—then apply it to your digital product. Ideal for startups and digital-first businesses that need both visual branding and a clear UX/UI direction.
Deliverables:
Visual identity (logo, palette, typography)
Brand guidelines PDF
UI kit/style direction
Homepage or app screen concept mockups
FAQs
I focus on branding, UX/UI design, and custom design assets—primarily for digital products, B2B SaaS platforms, and startups. I also offer full visual identity systems and product design support from concept to final delivery.
Absolutely—I can either build from the ground up or adapt and enhance what you already have. Many of my projects involve refining existing materials into a more cohesive, scalable system.
My primary tools are Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Notion for project flow. I also work with Canva when needed for client handover or templates.
I include unlimited revisions in every project to ensure we get the best result. Feedback is welcomed at key stages, and I make it easy with zoom calls, or whatever suits you best.
Yes! I regularly partner with clients on an ongoing basis for digital asset creation, design systems, and brand evolution. If you need consistent design support, I’m happy to create a custom retainer package.
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Adobe XD
InfluxDB
WordPress
Digital illustrator
UI Designer
UX Designer
Service provided by
Matthew Herron Ashington, UK
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- Followers
B2B SaaS Website Redesign + Strategic Design Assets for GrowthMatthew Herron
Contact for pricing
Tags
Adobe Illustrator
Adobe Photoshop
Adobe XD
InfluxDB
WordPress
Digital illustrator
UI Designer
UX Designer
I offer strategic, design-thinking-led UX/UI design, custom branding systems, and on-brand visual assets for digital products—especially in the B2B SaaS and startup space. What sets me apart is my ability to bridge creative direction with practical execution, delivering designs that not only look great but are rooted in real user needs and scalable brand systems.
What's included
UX/UI Design + Design Thinking for Web & SaaS Platforms
I’ll redesign or create your platform with a design-thinking-led UX/UI approach. From user flows to high-fidelity UI, I ensure every screen is intuitive, on-brand, and conversion-focused. Great for SaaS, platforms, and product-led businesses.
Deliverables:
UX research + user flows
Wireframes + interactive prototypes
High-fidelity UI (Figma)
Responsive design (web + mobile)
Custom Illustrations Based on Your Brand Style
Need on-brand visuals that elevate your product or website? I’ll create clean, vector-based illustrations that match your existing branding or help define a new visual language—great for SaaS dashboards, onboarding, or explainer sections.
Deliverables:
3–6 custom vector illustrations
Aligned to your brand guidelines
Delivered in SVG, PNG, and source files (Figma or AI)
Optional: illustration style extension for future use
Complete Branding Style Guide Package – Logos, Colours, Fonts & More
I’ll build you a full branding system from scratch or refine your existing identity. Perfect for start-ups or businesses levelling up, this includes everything you need to stay visually consistent—from logos to colour palettes to typography and UI direction.
Deliverables:
Logo + logomark
Color palette (web + print ready)
Typography hierarchy
Iconography/illustration style
UI style direction
Full brand style guide PDF + editable source files
End-to-End Product Design – UX, UI & Brand-Aligned Visual System
From blank canvas to beautiful product, I offer full-service UX/UI design powered by design thinking and brand strategy. Whether you’re building a new SaaS platform or reimagining an MVP, I’ll ensure your product feels great and looks even better.
Deliverables:
Discovery workshop + persona mapping
UX wireframes + design system
UI design aligned with brand
Delivery in ready-to-dev format
New Brand Identity System + UX/UI Foundations for Digital Products
I’ll create your new brand identity—then apply it to your digital product. Ideal for startups and digital-first businesses that need both visual branding and a clear UX/UI direction.
Deliverables:
Visual identity (logo, palette, typography)
Brand guidelines PDF
UI kit/style direction
Homepage or app screen concept mockups
FAQs
I focus on branding, UX/UI design, and custom design assets—primarily for digital products, B2B SaaS platforms, and startups. I also offer full visual identity systems and product design support from concept to final delivery.
Absolutely—I can either build from the ground up or adapt and enhance what you already have. Many of my projects involve refining existing materials into a more cohesive, scalable system.
My primary tools are Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Notion for project flow. I also work with Canva when needed for client handover or templates.
I include unlimited revisions in every project to ensure we get the best result. Feedback is welcomed at key stages, and I make it easy with zoom calls, or whatever suits you best.
Yes! I regularly partner with clients on an ongoing basis for digital asset creation, design systems, and brand evolution. If you need consistent design support, I’m happy to create a custom retainer package.
Contact for pricing