B2B SaaS Website Redesign + Strategic Design Assets for Growth
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About this service
Summary
FAQs
What types of projects do you specialize in?
I focus on branding, UX/UI design, and custom design assets—primarily for digital products, B2B SaaS platforms, and startups. I also offer full visual identity systems and product design support from concept to final delivery.
Can you work with existing brand assets or do you only start from scratch?
Absolutely—I can either build from the ground up or adapt and enhance what you already have. Many of my projects involve refining existing materials into a more cohesive, scalable system.
What tools do you use for design?
My primary tools are Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Notion for project flow. I also work with Canva when needed for client handover or templates.
How do you handle feedback and revisions?
I include unlimited revisions in every project to ensure we get the best result. Feedback is welcomed at key stages, and I make it easy with zoom calls, or whatever suits you best.
Do you offer long-term or retainer options?
Yes! I regularly partner with clients on an ongoing basis for digital asset creation, design systems, and brand evolution. If you need consistent design support, I’m happy to create a custom retainer package.
What's included
UX/UI Design + Design Thinking for Web & SaaS Platforms
I’ll redesign or create your platform with a design-thinking-led UX/UI approach. From user flows to high-fidelity UI, I ensure every screen is intuitive, on-brand, and conversion-focused. Great for SaaS, platforms, and product-led businesses. Deliverables: UX research + user flows Wireframes + interactive prototypes High-fidelity UI (Figma) Responsive design (web + mobile)
Custom Illustrations Based on Your Brand Style
Need on-brand visuals that elevate your product or website? I’ll create clean, vector-based illustrations that match your existing branding or help define a new visual language—great for SaaS dashboards, onboarding, or explainer sections. Deliverables: 3–6 custom vector illustrations Aligned to your brand guidelines Delivered in SVG, PNG, and source files (Figma or AI) Optional: illustration style extension for future use
Complete Branding Style Guide Package – Logos, Colours, Fonts & More
I’ll build you a full branding system from scratch or refine your existing identity. Perfect for start-ups or businesses levelling up, this includes everything you need to stay visually consistent—from logos to colour palettes to typography and UI direction. Deliverables: Logo + logomark Color palette (web + print ready) Typography hierarchy Iconography/illustration style UI style direction Full brand style guide PDF + editable source files
End-to-End Product Design – UX, UI & Brand-Aligned Visual System
From blank canvas to beautiful product, I offer full-service UX/UI design powered by design thinking and brand strategy. Whether you’re building a new SaaS platform or reimagining an MVP, I’ll ensure your product feels great and looks even better. Deliverables: Discovery workshop + persona mapping UX wireframes + design system UI design aligned with brand Delivery in ready-to-dev format
New Brand Identity System + UX/UI Foundations for Digital Products
I’ll create your new brand identity—then apply it to your digital product. Ideal for startups and digital-first businesses that need both visual branding and a clear UX/UI direction. Deliverables: Visual identity (logo, palette, typography) Brand guidelines PDF UI kit/style direction Homepage or app screen concept mockups
Skills and tools
Industries