Logo & Visual Identity Design

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About this service

Summary

This Logo & Visual Identity Design service provides a complete brand identity package to help you stand out. You'll receive a full suite of deliverables, including a primary logo, a colour palette, and brand guidelines, ensuring your brand is professional, versatile, and consistent across all platforms. These assets are crafted to give you everything you need to launch a strong and memorable brand presence.

What's included

  • Primary Logo

    You'll receive a professional and unique logo that serves as the cornerstone of your brand identity. This will be provided in various formats suitable for both print and web use, including vector (SVG, EPS, AI) and raster (PNG, JPG) files.

  • Alternative Logos & Submarks

    To ensure your brand is versatile, we'll provide a set of logo variations, including a stacked version, a horizontal version, and a simplified submark or icon. These are perfect for social media avatars, watermarks, or small applications where the full logo might not fit.

  • Colour Palette

    A carefully curated and thoughtfully selected color palette to evoke the right emotions and communicate your brand's personality. You'll receive the specific colour codes (CMYK, RGB, HEX) for consistent use across all your materials.

  • Typography Selection

    We'll define a primary and secondary typeface that complements your logo and strengthens your visual identity. You'll receive the names of the fonts and guidance on their appropriate use.

  • Brand Guidelines

    A comprehensive PDF document outlining the correct usage of all your new brand elements. This guide covers logo spacing, clear space, minimum size, colour codes, and typography rules, ensuring your brand remains consistent and professional everywhere it appears.

  • Social Media Kit

    A set of optimised assets sized for various social media platforms, including profile pictures and banner images, so you can immediately launch your new brand on social media with a cohesive look.


Skills and tools

Brand Design

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Inkscape

Inkscape