An easy-to-navigate, easy-to-apply brand guideline (in PDF form, unless requested otherwise). This will include specifications for: • Logo and logo variations (where applicable) • Brand colours • Brand fonts • Other brand elements as needed (i.e. illustrations, patterns, etc.) As well as an easy to follow set of guides for how and where to apply these rules, tailored to your company needs (do you create packaging? Other print materials? Are your branded materials predominantly social media? Lets talk and figure out how I can best clarify, standardize, and streamline your on-brand creation process!)

Based on your needs, I'll create packaged, easy to use templates in the most suitable format for your needs. Possible template outputs include: • All logos & variations in the appropriate sizes for socials/print/etc • InDesign, Illustrator, Canva, Google Slides, PowerPoint, or other templates for your most common production needs (i.e. common social media post formats, corporate presentation slides, print-ready leaflet/menu/brochure/etc files with embedded instructions)

If you have a logo but not a full branding package, I can also work with you to develop all the extra branding collateral you'll need to maintain a beautiful, consistent visual identity across your products and marketing.

Whether you have a team of non-designers needing to maintain branding across different projects, or a team of designers ready for more standardization, we can set up a training (or trainings, as appropriate) to go over the new materials, make sure all their questions and needs are accounted for in the package, and train them on the quickest, easiest ways to use your new templates and guidelines. With your excellent new materials, make sure your team is set up for success and ready to hit the ground running!