I'll conduct an audit of your current site. By reviewing at how design, layout, features and ux patterns contribute to your overall user experience, we can identify and recommend aspects to focus on in our redesign.
This is an optional step, as sometimes improvements are clear or you'll have some idea on what's lacking with your current website. However, this step may point out parts of your current website which are contributing to a negative user experience for your users and we need to focus on to improve this.