🎨 Brand Identity That Connects With Customers

Pro

Top Independent

Arron Watson

Starting at

2,500

About this service

Summary

First impressions decide if people trust your business. Every logo, color, and type choice speaks before you do. A clear, consistent brand identity doesn’t just look polished—it builds credibility and keeps your audience engaged.

I create brand identity kits that make businesses unforgettable. Each kit includes a full logo system, color palette, typography, and usage guide designed to work seamlessly across digital and print. The goal is simple: give you a visual foundation that attracts the right people and sets you apart from competitors.

Whether you’re launching from scratch or refreshing an existing brand, we’ll build an identity that feels confident, timeless, and ready to grow with your business. Project timelines depend on scope, but every package is designed for long-term value, not short-term fixes.

Process

Discovery Call: We’ll uncover the heart of your brand vision, values, and what makes you different.

Strategic Research: I’ll identify the exact opportunities for your brand to stand out and connect with the right people by analyzing your industry, competitors, and target audience.

Creative Design: Developing a cohesive identity with a custom logo, color palette, and typography system that is personal to your brand.

Collaborative Refinement: We’ll fine-tune the concepts until your brand feels authentic and notable.

Final Brand Kit Delivery: You’ll receive a complete, ready-to-use package (logos, color palette, fonts, brand guidelines, and digital assets) with everything you need to show up confidently on and offline.

What's included

Core Brand Identity
Custom Primary logo with variations (horizontal, stacked, icon-only) designed for flexibility across digital and print Primary and secondary color palette with usage guidelines for consistency Typography System with Heading and body fonts that reflect your brand’s personality and remain legible across platforms
Media Assets
A concise brand guide (PDF) with rules for logo, color, and typography to maintain consistent application Social Media Starter Assets with Branded profile and cover images, plus 2–3 customizable templates to kickstart your online presence

Example projects

Inflix Media — New Logo, Same Vision

Recommendations

(5.0)

Gabriel Plaku • Inflix Media

Client • May 17, 2025

Recommended

Arron is an amazing person to work with! He aligned and captured our vision perfectly, and communication was really smooth with consistent updates. If you have website projects, I'd recommend Arron 100%.

Recommended

Gabriel Plaku at Inflix Media hired Arron and recommends working with them

Client • May 22, 2025

Duration

4 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Photoshop

Figma

Photopea

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