Brand Builder ✏️ by Chris Luniewicz

Brand Builder ✏️ by Chris LuniewiczBrand Builder ✏️ by Chris Luniewicz

The package is designed for businesses and creators who want to establish a strong, cohesive identity before launching or revamping their Framer site. I’ll work with you to define or refine your core visual assets—such as logo design, typography, color palettes, and visual tone—so that every aspect of your brand reflects your values and connects with your audience. This service lays the foundation for a lasting, impactful presence across digital and print media.

What’s Included

Every brand is different—so this service is structured in three flexible tiers to match where you are in your journey. Whether you're just starting out or looking to build a fully custom brand system, there's a package that fits your goals.

Starter Brand Kit

Perfect for early-stage creators or small businesses who need a simple but solid foundation.

Includes:

Primary logo design

Font pairing & basic color palette

Simple one-page brand sheet (PDF)

Final files for web and print (SVG, PNG, PDF)

1 round of revisions

Core Brand System (Most Popular)

Ideal for startups or growing brands that want consistency across touchpoints.

Includes everything in Starter, plus:

Alternate logo versions (horizontal, icon, favicon)

Extended color palette & typography hierarchy

Brand style guide (PDF) with usage examples

Sample mockups (web, social, business card, etc.)

2–3 rounds of revisions

Custom Brand Identity

For established brands or premium launches looking for a fully tailored, future-ready system.

Includes everything in Core, plus:

Custom iconography or illustration styles

Expanded brand guidelines (grid systems, layout examples, image style rules)

Multi-platform mockups (web, email, deck, packaging)

Optional Framer site branding consultation or UI direction

Brand voice/tone guidelines

Social avatar, watermark, patterns, and more

What's included

Logo & Brand Design

Your brand extends far beyond your logo, but this is often your first chance at an impression. Having a flexible system of logos at the ready is essential for any successful brand, big or small. This includes, but isn't limited to: + Primary Logo + 1-2 Secondary Logos or Sub-Marks + Social media profile images. During the design phase you get: > 2 concepts for the logo + accompanying brand > 2 rounds of revisions included in this phase to the chosen concept

Color Palette

Color helps with brand recognition. I'll create a customized color palette that is unique to your brand and will be clearly defined within your brand book. You'll be able to use these colors moving forward to help with consistency across all platforms.

Typography

Using specific fonts for your brand helps with consistency. These will be outlined in your brand book.

Brand Collateral

This phase varies from project to project, as everyone's needs are different. We'll uncover what's needed at the start of the project so that you have what you need to take your new brand and hit the ground running. In this package I include 1 deliverable designed using the newly built brand. This could include, but isn't limited to: + Business cards + Social media graphics + Brochures/handouts + Posters + etc.*

Custom Branded Pattern (if applicable)

A pattern that can be used for a whole number of applications throughout your brand. Think custom packaging, social media, branded merch, etc.

Source files, and requested file formats

The "Master" file and whatever other formats you require.

*Brand Add-Ons

• Business Cards ($75) • Postcards ($75) • Price Sheet ($100) • Flyers ($150) • Infographics ($150/pg) • Trifold Brochure ($250) • Programs ($100/pg) • Email Design ($150 set up fee / $75 every send)

Example work