Strategic Planning Social media audit: A comprehensive assessment of the client's current social media presence, including platforms, audience, and performance metrics. Target audience analysis: Identification and profiling of the client's ideal customer. Competitive analysis: Evaluation of competitors' social media strategies and performance. Social media strategy: A detailed plan outlining goals, objectives, tactics, and KPIs. Content Creation and Management Content calendar: A schedule for posting content across different platforms. Content creation: Development of engaging content, including text, images, and videos. Content curation: Selection and sharing of relevant third-party content. Community management: Interaction with followers, responding to comments, and addressing inquiries. Analytics and Reporting Key performance indicator (KPI) tracking: Monitoring of key metrics such as followers, engagement, and conversions. Social media analytics: Analysis of data to measure the effectiveness of the strategy. Regular reporting: Provision of detailed reports on social media performance. Additional Services Paid advertising: Management of paid social media campaigns. Influencer marketing: Collaboration with influencers to promote the brand. Crisis management: Handling negative online sentiment and crises.