[HALLMARK PLAN] Premium visual identity to boost your sales

Cataldo Cappiello

5

(4)

Starting at

$

4,000

About this service

Summary

I will design a premium visual identity that helps your ideal clients buy from you.
I possess 10+ years of experience in logo design, and I'm on top of all new technologies and trends. My output is clean, clever, and straight to the point.
You can expect a high-quality, trendy logo in vector formats + any additional ones you might require.
Additionally, you will get all perks of the Hallmark Plan: Stock photos library, illustrations, icons, brand collaterals and templates.

Process

Brand Interview
I will ask you a series of questions that will allow me to know your business. We will discuss what you do, why you do it, and who you do it for. We will examine any pain points and opportunities for improvement and growth.
Analysis of brand archetypes
Choosing one or more brand archetypes is a process that allows you to identity the whole tone of voice of your business. This is a vital step, as it will define all aspects of your brand, starting from visual identity, all the way through copy and even more. I will analyse your position in the market and choose the brand archetype(s) that best fit your business.
Mood boarding process
Based on your area of business and brand archetypes, I will provide a series of mood boards for you to choose from. Together, we will choose the one that best reflects your expectations and intentions. Remember that this process is about choosing what can work for your business and increasing your conversions.
Brand Kit Design
I will create a logo and select your fonts and colours. At the end of this phase, you will have a strong brand you’ll be able to use anywhere and everywhere, both online and offline.
Stock photos library and extra assets
Depending on the scope of your project, I might build a curated list of high-quality stock photos that are perfectly in line with your brand: this will save you lots of hours looking for pictures.
Additionally, if your project requires additional assets, such as illustrations, icons or patterns, this is the phase in which these will be developed to match and integrate the brand kit.
Brand collaterals & templates
I will work on additional brand collaterals such as social media graphics and templates, email headers, presentation decks and more.
High-quality assets
I will export the logo in multiple colours, formats and extensions, in order to maximise its usability. This will make sure that your logo works perfectly in any context, colour and size. (Yes, this includes printed media!)
All additional assets will be exported in the required or most relevant formats.

What's included

  • Logo kit

    I will create a logo and select your fonts and colours.
At the end of this phase, you will have a strong brand you’ll be able to use anywhere and everywhere, both online and offline. I will export the logo in multiple colours, formats and extensions, in order to maximise its usability.
This will make sure that your logo works perfectly in any context, colour and size.
(Yes, this includes printed media!)

  • Stock photos library and extra assets

    I will build a curated list of high-quality stock photos that are perfectly in line with your brand: this will save you lots of hours looking for pictures. Additionally, if your project requires additional assets, such as illustrations, icons or patterns, this is the phase in which these will be developed to match and integrate the brand kit.

  • Brand collaterals & templates

    I will work on additional brand collaterals such as social media graphics and templates, email headers, presentation decks and more.

Example projects

Logo Design - Genesilog

Exnovo Design - Personal Branding

Skytech Orbit+ - Visual Identity

Recommendations

(5.0)

Recommended

I've had the pleasure of working with Cataldo Cappiello on several design projects. He is an exceptional graphic designer and a joy to collaborate with, bringing professionalism and efficiency that consistently exceeds expectations. He is easy to communicate with, offering valuable advice and feedback that enhances each project. His attention to detail is remarkable, resolving issues I wouldn't have known how to address. Cataldo is a trusted partner and I look forward to future projects!

Tim Critchley • Squared Up

Client • Jul 8, 2024

Recommended

Cataldo is an extremely talented designer and I highly recommend him! He worked at SquaredUp for a number of years and produced wonderful graphics for all of our corporate identity assets; produced eye-catching designs for our trade show visuals; and did a tonne of amazing photography at events. He is very collaborative and was great to work with.

jane hamilton • Care Friends

Client • Jul 8, 2024

Recommended

We worked with Cataldo whilst he was with a London Agency. He is an excellent designer. In particular, he did a really excellent job of creating logos, brand guidelines and template documents for our new app; workfriendsapp.com. He is very happy to collaborate closely, adds value to the brief, uses his initiative is and passionate about his work.

Recommended

Cataldo led the rebranding process at TravelTime, overseeing all design aspects, including website updates, sales and marketing assets, brand guidelines, and ongoing coordination with the front-end development team. He has a keen eye for design and is meticulous in his analysis, resulting in well-considered decisions and high-quality design.

Duration

3 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma

Industries

Advertising
B2B
B2C

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