Brand Design and Visual Identity Systems

Terry Davidson

Starting at

2,500

About this service

Summary

I believe the power of branding is to make your business stand out in a world of giants. I will work closely with you to create a visual identity that captures the essence of your business and resonates with your target audience. My friendly and professional approach ensures that the entire process is smooth and enjoyable, resulting in a brand identity that you can be proud of!

This service is ideal if you:

Just started your business

Want a rebranding your existing business

Plan to expand and need a scalable brand identity

Aim for a memorable and enduring brand

Seek a responsive partner with attention to detail

Process

Discovery: I start by getting to know your business or start-up, its values, target audience, and unique selling propositions. This helps me understand your vision and goals for the brand identity.

Research: I conduct thorough research to gain insights into your industry, competitors, and market trends. This knowledge forms the foundation of my creative direction.

Mood Board Presentation: Based on the research findings, I create a mood board that visually represents the overall look and feel of your brand. This serves as a starting point for the design process and helps us align our vision.

Feedback: I present the mood board to you. This is an opportunity for you to provide feedback and share your thoughts on the direction.

Concept Development: Based on your feedback, I develop initial design concepts for your brand. I explore various visual elements, styles, and themes that align with your brand identity.

Design Refinement: After hearing your thoughts and insights, I refine the chosen direction, incorporating your suggestions and preferences.

Finalisation: Once you are satisfied with the refined design, I finalise the brand identity elements and prepare them for delivery.

What's included

Logo Design
A unique and memorable logo that embodies your brand's personality. It serves as the cornerstone of your visual identity.
Color Palette
A carefully crafted color palette that reflects your brand's tone, evokes emotions, and ensures visual consistency across all brand touchpoints.
Typography
A selection of complementary fonts that establish a distinctive typographic style, enhancing readability and maintaining brand consistency.
Stationery Design
I extend your brand identity to essential stationery items, such as business cards, letterheads, envelopes, and more. These elements ensure a cohesive and professional look across your communication materials.
Brand Mockups
Visual representations of how your brand identity will appear in real-life scenarios. These mockups help you visualize the potential applications of your brand identity.
Packaging Design (optional)
If applicable to your business, I create captivating packaging designs. This includes labels, boxes, bags, or other packaging materials, ensuring your products make a memorable impression.
Brand Guidelines
A document that outlines the rules and guidelines for implementing your brand identity. It includes logo usage, color specifications, typography rules, and more. This empowers you and your team to maintain a consistent brand image.