Social Media Strategy and Management

Contact for pricing

About this service

Summary

I help beauty and wellness business owners turn their social media into a booking system, not a guessing game. My done-for-you social media retainers handle your content strategy, ideation, posting, and lead flow so you stay consistent, attract more clients, and stop worrying about what to post. Unlike generic agencies, I specialize in the beauty industry and use my framework to connect your content directly to client booking. No stress, just results.

FAQs

  • What’s included in your social media retainer?

    Each retainer includes strategy, content ideation, caption writing, posting, engagement, and monthly reporting. I manage everything from your content calendar to your DM flow so you can focus on clients.

  • Do I have to be involved in creating content?

    You provide your photos or videos, I handle everything else. If you prefer, I can organize content days or help guide your team on what to capture.

  • How soon will I see results?

    Clients usually start noticing engagement and DM growth within the first 30 days. Bookings and inquiries typically increase by month two once your strategy and funnel are optimized.

  • Who is this best for?

    Salon owners, beauty and wellness professionals who want a strong online presence that converts into bookings without spending hours managing it themselves.

  • I’ve hired a social media manager before and didn’t get results. What makes you different?

    Most social media managers just post content and use canva templates. I build strategy. My process goes beyond making things look good; it’s rooted in data, audience insights, and brand alignment. Every post, caption, and story is designed to support your bigger marketing goals, not sit on your feed. You’ll get a clear strategy, consistent execution, and reporting that shows what’s driving engagement and bookings, not just likes.

What's included

  • Audit and strategy

    Brand & Social Media Questionnaire Audit of Existing Account & Branding Elements 90-min Strategy Meeting & Hand Over of Logins Creation of Branded Profile Graphics, Templates + Set Up Creation of Profile Image, Highlights, Covers Optimization of Bio and Profile Information

  • Monthly Social Media Management

    Content calendar Video scripting and editing Copywriting Daily account management SEO research & implementation Community nurturing & engagement Monthly report Monthly call


Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

ClickUp

ClickUp

Instagram

Instagram

LinkedIn

LinkedIn

Metricool

Metricool

TikTok

TikTok

Industries

Beauty
Fitness & Wellness
Healthcare