What's included

• Comprehensive Video Marketing Strategy Document

  - Target audience profiles & personas - Competitive analysis & market positioning - Recommended video types (brand stories, explainers, testimonials, ads, etc.) - Platform-specific strategies (YouTube, Instagram, LinkedIn, TikTok, etc.)

• Content Calendar & Publishing Plan

  - 3–6 month schedule of video topics and release dates - Posting guidelines for maximum reach & engagement

• Messaging Framework

  - Key brand messages & storytelling angles - Call-to-action (CTA) playbook for each campaign type

• Performance Measurement Plan

  - KPIs and success benchmarks - Tracking and analytics setup recommendations

• Implementation Guide

  - Step-by-step instructions for launching the strategy - Best practices for production, editing, and distribution