Video Marketing Strategy Guide: Turning Ideas into Impact by Adam Hemingway

Video Marketing Strategy Guide: Turning Ideas into Impact by Adam HemingwayVideo Marketing Strategy Guide: Turning Ideas into Impact by Adam Hemingway

Video Marketing Strategy Guide: Turning Ideas into Impact

Adam Hemingway

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About this service

Summary

Helping you drive measurable results with your video campaigns. Not just “making videos,” but building a plan that actually drives business outcomes.

What's included

Comprehensive Video Marketing Strategy Document
- Target audience profiles & personas - Competitive analysis & market positioning - Recommended video types (brand stories, explainers, testimonials, ads, etc.) - Platform-specific strategies (YouTube, Instagram, LinkedIn, TikTok, etc.)
Content Calendar & Publishing Plan
- 3–6 month schedule of video topics and release dates - Posting guidelines for maximum reach & engagement
Messaging Framework
- Key brand messages & storytelling angles - Call-to-action (CTA) playbook for each campaign type
Performance Measurement Plan
- KPIs and success benchmarks - Tracking and analytics setup recommendations
Implementation Guide
- Step-by-step instructions for launching the strategy - Best practices for production, editing, and distribution

Skills and tools

Video Editor

Video Producer

Video Post-Production Editor