Brand Identity & Visual Direction

Pro

Benjamin-Smith Bortey

Starting at

3,500

About this service

Summary

Your brand is more than just a logo. It’s a complete visual identity that communicates your unique story across all platforms. Whether launching a new venture or elevating an existing one, this service crafts a distinct and cohesive visual language that feels authentic, modern, and unmistakably yours.

Process

Step 1: Brand Discovery

We’ll discuss your core values, brand personality, target audience, and business objectives to ensure your brand truly reflects more than just visual appeal.

Step 2: Moodboard & Direction

A curated visual strategy including moodboards, typography, color palettes, and inspiration references will be presented for your approval.

Step 3: Identity Development

Logo design or refinement will be paired with a robust typography and color system to build a complete and harmonious brand identity.

Step 4: Social Media Style System

Your refreshed brand identity will be adapted into consistent, platform-specific styles for Instagram, TikTok, and other channels.

Step 5: Final Delivery

Receive a comprehensive brand kit including editable files and usage guidelines to support a seamless rollout.

What's included

Brand Moodboard & Visual Strategy
A refined creative direction that establishes your aesthetic, tone, and visual identity — grounded in real-world inspiration
Logo & Typography Pairings
Custom logo design or refinement, plus matching font systems for strong visual consistency.
Color Palette Design
Primary + secondary colors with use cases and accessibility in mind.
Social Media Style Guide
Guidelines for layout, post structure, tone of voice, and how to show up consistently online.
Launch-Ready Brand Kit
A zip file with all final assets: logos, fonts, colors, templates, and guidelines for you (or your team) to hit the ground running.

Duration

3 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer