Inbox Impact: Crafting Emails That Convert
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About this service
Summary
FAQs
What types of emails do you write?
I write a wide range of emails, including promotional emails, newsletters, transactional emails, welcome series, abandonment sequences, post-purchase follow-ups, and more. I tailor my copywriting to meet your specific needs and goals.
How long does the email copywriting process take?
The timeline depends on the scope of the project and the number of revisions required. Generally, I can deliver initial drafts within 5-7 business days, and the entire process may take 2-3 weeks, including revisions and final delivery.
Do you offer email design services as well?
While my primary focus is on email copywriting, I do offer guidance on email design best practices and can collaborate with your email marketing team or designer to ensure the copy and design work together seamlessly.
How do you ensure the email copy aligns with my brand voice?
During the initial consultation, I'll gather information about your brand voice, tone, and messaging guidelines. I'll also review your existing marketing materials to understand your brand's personality. Throughout the copywriting process, I'll collaborate with you to ensure the copy accurately reflects your brand voice.
How do you measure the success of email copywriting?
I measure the success of email copywriting through key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and revenue generated. I'll monitor these metrics and provide regular reports and insights to help you understand the impact of the email copy on your marketing goals.
What if I need revisions to the email copy?
Revisions are a normal part of the copywriting process. I include two rounds of revisions in my standard pricing to ensure you're completely satisfied with the final copy. If additional revisions are needed, we can discuss them on a case-by-case basis.
How do you handle email copywriting for different stages of the customer journey?
I approach email copywriting with a full-funnel perspective, considering the different stages of the customer journey. I'll create copy that addresses the specific needs and concerns of your target audience at each stage, from awareness to consideration to conversion and retention.
What sets your email copywriting service apart from others?
My email copywriting service stands out due to my strategic approach, attention to detail, and focus on delivering measurable results. I take the time to understand your unique business goals, target audience, and competitive landscape to create copy that drives engagement and conversions. Additionally, I stay up-to-date with the latest email marketing trends and best practices to ensure your emails are effective and compliant with industry standards.
What's included
Subject Lines
Crafting compelling, attention-grabbing subject lines that entice recipients to open the email.
Preview Text
Writing concise and engaging preview text that complements the subject line and further encourages opens.
Email Body Copy
Creating persuasive, well-structured, and engaging body copy that effectively communicates the message and drives the desired action.
Call-to-Action (CTA)
Developing clear, compelling, and strategically placed CTAs that encourage readers to take the next step, such as making a purchase, signing up, or visiting a website.
Personalization and Segmentation
Tailoring the email content to specific audience segments based on demographics, behavior, or preferences to improve relevance and engagement.
A/B Testing
Providing variations of subject lines, preview text, or body copy for A/B testing to optimize performance and identify the most effective approach.
Proofreading and Editing
Ensuring that all email copy is error-free, grammatically correct, and adheres to the brand's voice and tone guidelines.
Performance Analysis
Reviewing email campaign metrics and providing insights and recommendations for improvement based on open rates, click-through rates, and conversion rates.
Email Strategy Consultation
Offering guidance on overall email marketing strategy, including email frequency, audience segmentation, and content planning to maximize the effectiveness of the copywriting efforts.
Email Automation Setup
Developing and implementing automated email sequences that nurture leads, onboard new customers, or re-engage inactive subscribers. This includes: a. Welcome Series: Creating a series of emails that introduce new subscribers to the brand, set expectations, and guide them towards their first purchase or desired action. b. Abandonment Sequences: Crafting email sequences that remind and encourage potential customers who have abandoned their shopping cart or browsing session to complete their purchase. c. Post-Purchase Follow-Up: Developing email sequences that thank customers for their purchase, provide order confirmation and shipping updates, and offer related products or services. d. Re-Engagement Campaigns: Creating email sequences that target inactive subscribers with special offers, personalized recommendations, or content updates to reignite their interest in the brand. e. Milestone Emails: Setting up automated emails that recognize and celebrate subscriber milestones, such as birthdays, anniversaries, or loyalty rewards, to strengthen customer relationships.
Skills and tools
Email Marketer
Content Writer
Copywriter
Gmail
Klaviyo
MailChimp
Slack