What's included

• Research & Needs Analysis

  I’ve led, planned and executed desk research sprints, interviews, observation sessions, and focus groups on many projects with a multitude of end users ranging from Google Engineers in Silicon Valley to Tribesmen in the Rwandan Mountains. I enjoy identifying, ranking and mapping user needs systematically to paint a clear picture of a target audience’s motivations, pain points and overall experience with any given brand or product.

• Synthesis & Frameworks

  Adept at pulling insight from data to isolate a business’ key challenges and opportunities. I’m able to articulate and visualise a strategic direction and vision using actionable frameworks that provide measurable results.

• User Centric Design

  Experienced applying design thinking methodologies that take products through the problem to the solution space. I enjoy balancing user needs with business objectives to create effective, intuitive solutions for complex problems.