🛠 Brand Starter Kit

Kate Estrabo

(0)

Starting at

$

725

About this service

Summary

This package provides the essentials to help you launch your online presence quickly and explore your brand’s potential.
Perfect for you if:
You're just starting your business journey and want to launch asap.
You want a strong visual brand to kickstart things.
It's best if you already have some basic brand strategy figured out or at least a clear idea of it. This will help us translate your unique vision into a design that truly represents your brand.
You should be able to talk about:
What your brand is all about
How you want to stand out
What makes your brand special
Modification Rounds
This package offers two rounds of modifications for the creative direction, logo, color, and font, Other deliverables are finalized upon delivery and are not subject to further revision.

Process

Brand Questionnaire You’ll fill out a detailed questionnaire, helping me gain insights into your business, vision, and goals. This gives me a clear understanding of your business.
Brainstorming & Concept Development I’ll create a mini strategy along with two mood boards and a creative direction to guide the design process.
Design Phase Using the chosen creative direction, I’ll start working on your brand visuals such as the logo suite, graphic assets, and more
Feedback & Revisions I’ll make revisions or adjustments if needed before handing over the polished version
Final Delivery Once everything is finalized, I’ll package the files and send them to you via Playbook

What's included

  • Creative Direction & Mood board

    Two unique creative direction concepts with mood boards to showcase your brand's potential.

  • Logo Suite

    Responsive logos: including primary, secondary, and submark Responsive logos adapt to different platforms, including a primary logo for main use, a secondary logo for flexible layouts, and a submark for smaller spaces. This ensures your brand stays consistent across all formats, from websites to social media and packaging.

  • Color Palette

    A unified color palette for both digital and print materials.

  • Typography

    2-3 font concepts with free alternatives for paid fonts. Paid fonts are shouldered by the client.

  • Brand Elements & Supporting Graphics

    This includes brand patterns, illustrations, or icons.

  • Social Media Launch Kit

    6 Posts and stories, 3 highlight cover, 1 Reel Thumbnail Template 1 Responsive Social Media Banner (Facebook, Youtube, LinkedIn, etc) Choose between editable templates for social media posts or stories, or opt for custom-designed posts tailored to your content. With custom posts, you provide the copy, and I’ll create a personalized design just for you.

  • Mockups

    Mockups will be created to showcase how your brand elements look in real-world applications, helping visualize its impact.

  • Brand Guide

    A visual branding guide helps keep your logo, colors, and fonts consistent, ensuring your brand looks cohesive and professional across all platforms.

Duration

4 weeks

Skills and tools

Brand Designer
Graphic Designer
Adobe Illustrator
Adobe Photoshop
Figma

Industries

Graphic Design
Personal Branding
Content Marketing

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