Unique Web Design | Focused on Functionality, UX & Conversions
Starting at
$
35
/hrAbout this service
Summary
I create functional, conversion-focused web designs that deliver measurable results. My service includes a well-structured Figma file with responsive desktop and mobile designs, a style guide, and development-ready assets. My ability to optimize for usability and boost conversion rates, all delivered in half the time and cost sets me apart.
Process
1. Strategy and Research
Objective: Understand the client's business, target audience, and market.
Kickoff Meeting: Discuss project goals, vision, expectations, and key functionalities.
User Research: Analyze the target audience (demographics, behavior, needs).
Competitor Analysis: Review competitors’ websites to identify best practices and differentiation opportunities.
Creative Brief: Summarize business goals, brand tone, and project guidelines in a single document.
2. Planning and Information Architecture
Objective: Define the website structure and user flow.
Sitemap Creation: Visual representation of all pages and their relationships.
User Flow Mapping: Outline the steps users take to achieve goals (e.g., making a purchase, filling out a form).
Wireframe Design: Low-fidelity sketches to show the layout of pages without visual design elements.
3. Visual Design
Objective: Create an aesthetically pleasing and functional design aligned with the brand.
Moodboard Creation: Showcase styles, colors, typography, and elements for inspiration.
Prototyping in Figma: Design key pages, including:
Desktop layouts.
Mobile layouts (mobile-first approach).
Style guide: Typography, color schemes, UI components (buttons, icons).
Client Presentation: Share the design with detailed explanations of functionality and UX decisions.
Revisions: Iterate on the design based on feedback.
4. Validation and Testing
Objective: Ensure functionality and usability before moving to development.
Prototype Testing: Simulate interactions in the design and gather user feedback.
Feedback Analysis: Review and incorporate user suggestions.
Final Adjustments: Apply refinements based on testing results.
5. Development Handoff
Objective: Ensure the design is ready for seamless implementation.
Organized Figma File: Includes:
Desktop and mobile layouts.
Style guide with all UI components.
Optimized and annotated assets for development.
Clear file structure for easier collaboration.
Documentation: Additional notes about functionalities and interactions.
Developer Walkthrough: Review key elements of the design with the development team.
6. Deployment and Optimization
Objective: Ensure the final design meets expectations and is optimized for user experience.
Quality Assurance (QA): Perform a thorough review of the design to ensure consistency across all pages and devices.
Design Consistency Review: Confirm that visual elements such as colors, typography, and layout are consistent throughout the website.
SEO-Focused Design Optimization: Implement basic SEO design principles, including proper heading structure, alt text for images, and mobile optimization.
User Testing: Conduct final testing with real users to validate the usability and user experience of the design.
Final Approval: Present the completed design to the client for final feedback and approval before the project is marked as complete.
7. Final Delivery and Support
Objective: Transfer ownership and train the client.
Project Handover: Deliver all necessary files and access credentials to the client.
Client Training: Provide guidance on managing and updating the website.
Maintenance Offer: Propose ongoing services like performance monitoring and future optimizations.
8. Handover and Post-Launch Support
Objective: Provide the client with everything needed for smooth operation and continued success.
File Handover: Deliver all design files, including Figma files, style guides, and optimized assets for development.
Documentation: Provide clear instructions for making future updates or adjustments, ensuring ease for the client or future designers.
Post-Launch Support: Offer a period of support to address any issues or questions that may arise after the website goes live.
What's included
Clean, Organized, and Optimized Figma File
Figma file with: ✅ Custom sitemap outlining website structure ✅ Desktop design mockups (responsive and user-friendly) ✅ Mobile design mockups (optimized for mobile-first experience) ✅ Style guide for consistent branding and design elements ✅ Well-organized file for easy handoff and future updates ✅ Optimized design assets (images, icons, etc.) for development ✅ Detailed comments on design concepts and ideas
Clean, Organized, and Optimized Assets
✅ All assets ready for development
Skills and tools
Web Designer
UX Designer
UI Designer
Figma
Photopea