Copywriting isn't just about writing down words that sound cool. It's about understanding your audience and target customers as a whole. Therefore, it's a step-by-step process to first analyze your market then write your copy.I'll uncover what the current trends are in your industry. Then from their create a customer avatar to cater the type of copy you need to.We'll use the customer avatar to make copy that hits close to home. Your customers will be yelling "that's me!" when they read the words in your ads or landing page.