Digital Marketing Management

Marcel Lupei

Starting at

$

3,500

/mo

About this service

Summary

I offer comprehensive digital marketing services with a proven track record of driving exceptional results for major FMCG brands.
What sets me apart is my ability to turn creative, out-of-the-box ideas into highly successful campaigns, as demonstrated by my Durex Valentine's Day campaign that went viral and was replicated globally.
With over 9 years of experience managing diverse portfolios and leading cross-functional teams, I bring a unique blend of strategic thinking, hands-on execution, and adaptability to every project.

Process

Initial Consultation: We'll start with a free 30-minute call to discuss your business goals, current challenges, and marketing needs. This helps me understand your unique situation and determine how I can best assist you.
Proposal and Strategy: Based on our discussion, I'll create a tailored proposal outlining recommended services, expected outcomes, timeline, and pricing. We'll review this together to ensure it aligns with your objectives and budget.
Project Kickoff: Once we agree on the scope, we'll have a kickoff meeting to dive deeper into your brand, target audience, and specific project details. I'll also request access to relevant accounts and data at this stage.
Research and Analysis: I'll conduct a thorough analysis of your current digital presence, competitors, and market trends. This forms the foundation for developing effective strategies.
Strategy Development: Using insights from the analysis, I'll create a comprehensive digital marketing strategy tailored to your goals. We'll review this together and make any necessary adjustments.
Implementation: With the strategy approved, I'll begin executing the planned activities. This could involve setting up campaigns, creating content, or optimizing existing efforts.
Regular Check-ins: We'll have weekly or bi-weekly check-ins to discuss progress, address any concerns, and make real-time adjustments as needed.
Performance Monitoring: Throughout the project, I'll continuously monitor performance metrics and optimize campaigns for the best results.
Reporting: You'll receive regular reports detailing the performance of our efforts, including key metrics, insights, and recommendations for future improvements.
Project Wrap-up: At the end of our agreed timeline, we'll have a final review meeting to discuss overall results, lessons learned, and potential next steps.
Ongoing Support: If desired, I can provide ongoing support or training to help your team maintain and build upon the achieved results.
My goal throughout this process is to maintain open communication, remain flexible to your needs, and deliver measurable results that drive your business forward.

What's included

  • Social Media Campaign Setup

    I'll create and set up a complete social media campaign across Facebook, Instagram, and TikTok, including audience targeting, ad creatives, and budget allocation.

  • Performance Marketing Optimization

    I'll analyze your current digital marketing efforts and provide a detailed report with actionable steps to improve ROI across all channels.

  • Email Marketing Strategy

    I'll develop a comprehensive email marketing strategy, including audience segmentation, content calendar, and automation workflows.

  • Digital Marketing Audit

    I'll conduct a thorough audit of your digital presence and provide a report highlighting strengths, weaknesses, and opportunities for growth.

  • Social Media Content Calendar

    I'll create a month-long social media content calendar tailored to your brand, including post ideas, hashtags, and optimal posting times.

  • PPC Campaign Management

    I'll set up and manage your Google Ads campaigns, optimizing for maximum conversions within your budget.

  • Brand Storytelling

    I'll develop a compelling brand story and create a set of marketing materials (social media posts, email templates, landing page copy) to convey it effectively.

  • Marketing Funnel Design

    I'll create a custom marketing funnel strategy for your business, from awareness to conversion, with specific tactics for each stage.

  • Influencer Marketing Strategy

    I'll research and identify suitable influencers for your brand and develop a strategy for effective collaboration and campaign execution.

  • CRM Integration and Optimization

    I'll integrate and optimize your CRM system with your marketing tools for improved lead tracking and nurturing.

  • SEO Content Strategy

    I'll create an SEO-optimized content strategy, including keyword research, content topics, and an editorial calendar.

  • Conversion Rate Optimization

    I'll analyze your website or landing pages and provide recommendations to improve conversion rates, backed by A/B testing plans.

  • Marketing Automation Setup

    I'll set up and configure marketing automation workflows to nurture leads and improve customer engagement across multiple channels.

Skills and tools

Marketing Strategist

Business Strategist

Gmail

Gmail

Google Ads

Google Ads

Google Analytics

Google Analytics

SEMrush

SEMrush

Slack

Slack

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