Beautiful, creative and intuitive graphic design

Abbey Ley

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About this service

Summary

I'm a colorful, creative human with 17 years of expertise in creative / art direction, design, motion, experiential art and illustration. I love storytelling and enjoy crafting compelling copy and articles as well. My experience spans across music and live events, creative studios, agencies, yoga, and healthcare. So I'm incredibly well-rounded and can cater to your specific needs.

Process

I typically work in a 3 step process.
Discuss goals, specific ideas, inspiration, competitors. This phase includes research and ideation for the project.
Next, I come up with concepts and begin creating designs and / or dive into the writing process. I'll share for review and ask for your feedback.
Make any revisions we determine during the review process and finalize the creative! I'll hand off final files and share any specific information such as print specifications.

What's included

  • Branding

    I'll craft a unique brand identity including a logo, color palette, accompanying materials such as patterns / icon set / imagery. Deliverable will include suite of logo files for web, print, black & white versions as well as social media profile image and header designs.

  • Illustration

    Custom illustration to suit your needs. This can be an editorial illustration for web and/or print, website graphics, poster artwork or a social media post.

  • Advertisement Design

    Creative concept for advertisement online and/or in print. Bonus: I'm a writer too! I can craft both the messaging as well as the look and feel. Deliverable will be the creative file for posting online or sending to print.

  • Social Media Content

    I'm a very well-seasoned designer with expertise in creating compelling social content across platforms, and a proven track record for success. I stay up-to-date on the latest specs and am a strong designer and animator. Deliverable will be a set of static/still designs, video and/or animated assets along with post copy and hashtags if needed.

Skills and tools

Art Director
Brand Designer
Graphic Designer
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Work with me

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Seasoned creative with passion for crafting compelling stories

Contact for pricing