Brand Identity, Strategy, and Creative Storytelling

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About this service

Summary

My services encompass all aspects of branding, including identity design, strategy, guidelines, and storytelling, with a focus on developing brands that forge strong emotional connections with their target audience.

Process

1. Initial Contact
2. Discovery Questionnaire
3. Initial Consultation/Discovery Call
4. Proposal
5. Client Agreement/Contract
6. Deposit/Initial Payment
7. Research & Discovery Phase
8. Concept Development
9. Design Iteration and Revisions
10. Final Approval
11. Final Payment
12. File Delivery

FAQs

  • What kind of services do you provide?

    I provide a variety of branding services, such as brand identity design, brand strategy development, brand guidelines creation, and creative storytelling. My aim is to assist you in creating a unified and impactful brand that connects with your target audience.

  • How long does the design process typically last?

    The duration of the design process depends on the project's scale and complexity. I usually offer an estimated timeline during our initial conversations. Generally, smaller projects can take a few weeks, while larger ones may require several months.

  • What is your pricing model?

    My pricing is determined by the specific services needed and the complexity of the project. After discussing your requirements and scope, I will provide a comprehensive quote. I am dedicated to transparency, so there will be no hidden expenses.

  • What is your approach to handling revisions?

    To ensure your satisfaction with the final product, I incorporate a set number of revisions in my project scope. If necessary, I can accommodate additional revisions for an extra fee.

  • Do you ask for a deposit?

    Yes, a deposit is typically required before commencing the project. This is to secure your project in my schedule. The remaining balance is usually expected upon completion or as specified in our agreement.

  • How will we communicate during the project?

    I utilize various communication tools such as email, video calls, and project management platforms to provide updates on progress and gather feedback. Throughout the process, I strive to maintain open lines of communication.

  • What if I don’t have a clear idea of what I want?

    That’s perfectly okay! I’ll work with you to clarify your vision and goals through discussions and brainstorming sessions. My role is to guide you in defining what you want for your brand.

What's included

  • Brand Identity Package

    -Logo in various formats (AI, PNG, JPG) -Color palette specifications -Typography selections with font files or links -Visual elements (icons, patterns, illustrations)

  • Brand Strategy Document

    -Brand positioning statement -Target audience analysis -Competitor analysis

  • Brand Guidelines Manual

    -Detailed guidelines for logo usage -Color and typography guidelines -Imagery and iconography standards -Application examples (Mockups for business cards, letterhead, and other stationery, mockups for digital assets (website, social media profiles),packaging design concepts (if applicable))

  • Creative Storytelling Assets

    -Brand narrative or story outline -Key messaging and tone of voice guidelines -Sample copy for marketing materials (website, social media posts, etc.)


Skills and tools

Art Director
Brand Designer
Brand Strategist
Adobe After Effects
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro

Industries

Graphic Design
Personal Branding

Work with me