Brand Identity and Rebranding
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About this service
Summary
What's included
Brand Consultation
Initial meetings to understand the client's vision, values, and goals. Comprehensive brand analysis for rebranding projects.
Market Research
Detailed research on industry trends, target audience, and competitors. Insights that will guide the branding strategy.
Brand Strategy Development
Crafting a unique brand positioning statement. Developing a brand voice and messaging strategy.
Visual Identity Creation
Designing a logo and visual elements that reflect the brand’s essence. Selecting color schemes, typography, and imagery that align with the brand personality.
Brand Guidelines
Comprehensive brand style guide detailing usage of logos, colors, fonts, and other visual elements. Instructions on brand voice and messaging for consistent communication.
Collateral Design
Designing business cards, letterheads, brochures, and other marketing materials. Ensuring all collateral is aligned with the new brand identity.
Digital Assets
Creation of digital assets like email templates, social media graphics, and website design elements.
Implementation Plan
Strategy for rolling out the new brand identity. Guidelines for rebranding existing materials and digital presence.
Monitoring and Feedback
Setting up processes to gather feedback on the new brand identity. Adjustments and refinements based on feedback and performance.
Example projects
Skills and tools
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