Summary

FAQs

• What if I don't have a "website problem" yet—I just want to make sure my messaging is strong before launch?

  That's actually the best time to audit. It's much easier (and cheaper) to fix messaging issues before launch than after you've already sent traffic to a site that doesn't convert. I can review your staging site or wireframes.

• How is this different from a discovery call?

  Discovery calls are free and designed to sell you on a larger project. This is a paid diagnostic where you're buying my analysis, not a sales pitch. You walk away with actionable fixes, whether you hire me again or not.

• What if my site is just "fine" but not great—is this still useful?

  Absolutely. Most conversion issues aren't obvious. Your site might look professional and read well, but still fail to communicate value hierarchy, create urgency, or speak to the right buyer. I specialize in finding those subtle gaps.

• Do I need to prepare anything before the session?

  Just send me your website URL and 2-3 specific concerns (e.g., "our homepage doesn't clearly explain what we do," "email signups are low," "bounce rate is high on our pricing page"). I'll review everything before we hop on so we can dive straight into solutions.

• What happens after the audit—do I have to hire you for implementation?

  Nope. You'll get a clear summary with prioritized fixes you can implement yourself or hand off to your team. If you want help implementing, we can discuss that separately, but there's zero pressure.

• Is 45 minutes really enough time?

  Yes. I'm not wasting time with small talk or orienting myself—I review your site beforehand. 45 minutes is enough to identify the top 3-5 issues and explain how to fix them. If you need deeper work (like a full content strategy overhaul), that's a different service.