What's included

• Brand Review:

  Understanding your brand is our starting point. I delve into your company's values and goals, identifying key elements to shape a logo that authentically represents your brand identity.

• Concept Sketches:

  The creative journey begins with concept sketches, where ideas come to life. Through interactive exchanges and your feedback, I refine these concepts collaboratively, ensuring alignment with your vision.

• Mood Board:

  Visual cohesion is crucial. The mood board, featuring color palettes, typography, and inspirational logos, serves as a foundation. Your approval sets the aesthetic tone, guiding the subsequent design phase.

• Logo Design:

  Guided by a curated mood board, my focus is on creating a central visual anchor for your brand. The primary logo seamlessly blends distinctive elements uncovered in brand analysis, becoming a potent communicator of your brand’s character. In tandem, a versatile secondary logo ensures consistent brand recognition across contexts.

• Color Palette:

  Crafting a meaningful color palette, I offer you options aligned with your company's nature. Your input shapes the palette, ensuring colors resonate with your brand personality.

• Typography:

  Typography plays a pivotal role. Crafting custom letterforms harmonizing with your logo and brand identity, I will create you a distinct and cohesive typographic style.

• Mockups:

  To visualize real-life impact, I design multiple mockups. This pragmatic step ensures seamless alignment with your brand's applications, avoiding unforeseen discrepancies.

• Revisions:

  Your satisfaction is paramount. I offer you up to three revision cycles for each deliverable, allowing fine-tuning until the design precisely aligns with your vision. This interactive process results in a logo that truly captures the essence of your brand.