An identity that starts from meaning, not from a logo.

Before designing anything, I look at where the brand comes from, what it references and the atmosphere it should create. From that concept I build the elements that make it recognizable (logo, typography, color and imagery) as one coherent system the brand can grow into.

For: independent brands, studios and creative businesses in fashion, beauty, wellness and lifestyle. Includes: brand concept and tone, logo designed in vector (SVG, PDF and PNG; color and black & white versions), typography selection, color palette, imagery direction, brand guidelines in PDF, 2 rounds of revisions. Not included: design of printed applications such as packaging, labels or stationery; website design. Timeline: 3–4 weeks.