Brand Designer | Brand Identity Design | Branding

Rosana Stamenkova

(0)

Starting at

500

About this service

Summary

I offer comprehensive brand identity design services that deliver a cohesive visual identity, including logo design, typography, color palette, and brand guidelines. My focus is on creating visually striking and versatile designs that not only resonate with your target audience but also stand the test of time. What sets me apart is my dedication to crafting brand identities that align perfectly with your vision and communicate your brand’s essence with clarity and creativity.

Process

Discovery & Research

Gather insights through discussions about your business goals, target audience, and brand vision.

Conduct market research and competitor analysis to understand the landscape.

Brand Strategy & Concept Development

Define your brand’s positioning, values, and personality.

Develop initial concepts for the logo and visual elements based on the strategy.

Design Exploration

Create multiple logo concepts, color palettes, and typography options.

Present these concepts to gather your feedback and refine the direction.

Design Refinement

Fine-tune the selected design, ensuring consistency across all visual elements.

Develop supporting brand assets like patterns, icons, or secondary graphics.

Brand Guidelines Creation

Compile the finalized logo, typography, color palette, and visual elements into a comprehensive brand guideline (brandbook).

Provide clear instructions on how to apply the brand identity across different platforms.

Client Review & Feedback

Present the final brand identity design and brandbook for review.

Make any last revisions based on feedback to ensure complete satisfaction.

Final Delivery

Deliver all final design files (logo variations, typography, colors, etc.) in print and digital formats.

Provide the brand guidelines and any additional assets for future use.

Support & Implementation (Optional)

Offer guidance on applying the new brand identity across digital and print platforms.

Provide ongoing support if additional design materials or revisions are needed.

What's included

Logo Design Package
Primary logo (full-color and black/white versions). Alternative logo variations (horizontal, vertical, or simplified). Scalable vector files (AI, EPS) and web-ready files (PNG, JPG, SVG).
Typography Guidelines
Selection of primary and secondary fonts. Guidelines on font usage for headings, body text, and other content elements.
Color Palette
Primary and secondary color palette with HEX, RGB, and CMYK codes. Usage guidelines for digital and print.
Brand Patterns/Elements
Custom brand patterns, textures, or graphic elements that complement the logo and identity. Application examples in various media.
Brand Guidelines Document (Brandbook)
Comprehensive guide on logo usage (spacing, placement, and background colors). Rules for typography, colors, and visual elements. Tone of voice and style guide for communications.
Stationery Design
Branded business card, letterhead, and envelope designs. Print-ready files (PDF) and templates for future use.
Social Media Assets
Branded social media profile pictures and cover images (for platforms like Facebook, Instagram, LinkedIn, etc.). Templates for posts or stories in design tools like Canva or Photoshop.
Iconography & Visual Elements
Custom-designed icons or illustrations aligned with the brand's style. Guidelines on how to incorporate these into branding.
Mockups & Application Examples
Mockups showcasing how the brand identity will appear in real-world applications (e.g., signage, packaging, apparel). Application examples across digital and print media.
Final File Package
All final design assets in various formats (print, web, and vector files). Organized file package for easy access and future use.