Scrutinising, interrogating and framing the brief to gain an initial understanding of the various elements that could constitute design problems, presentation of opportunities and any element that needs to be addressed, amplified and explored. An initial and all-encompassing panoramic of the project.

Series of ideas that are deeply immersed into the subject matter. A deep probe that allows exploration for imaginative avenues and critical findings.

The creation of work that is tangible, existing and meaningful so that we may gain vital feedback on how to improve it.

The final delivery of all created assets and their accompanying guides.