Brand Strategy & Brand BibleAlana Moyes
I help founders, teams, and agencies clarify their brand and bring it to market with confidence. My work sits between strategy and storytelling, translating complex thinking into clear positioning, narratives, and messaging people can actually use. I’m often brought in as a trusted partner to support launches, pivots, and growth without adding unnecessary noise.
What's included
Brand positioning and value proposition
Clarifying what you stand for, who you’re for, and why it matters. This defines your place in the market so every decision and message has a clear anchor.
Audience definition and insight
Moving beyond demographics to understand the real motivations, pressures, and context of your audience, so your brand speaks to what actually drives them.
Brand narrative and core story
Shaping the story that holds your brand together. Not marketing fluff, but a clear narrative that connects purpose, product, and people in a way that feels true.
Messaging pillars and key language
Defining the key themes and language your brand returns to again and again, creating consistency without sounding repetitive or scripted.
Voice and tone guidelines
Setting clear guardrails for how your brand sounds in the world, so different people can speak on its behalf while still sounding like the same brand.
FAQs
Founders, small teams, and agencies who need clarity around their brand or go-to-market thinking, especially during growth, launch, or transition phases.
Brand foundations, go-to-market strategy, messaging and narrative work, and strategic pitch support where clarity and alignment really matter.
Both. Some clients come in for a defined piece of work, while others work with me on an ongoing basis for strategic support and refinement.
I sit between strategy and storytelling, helping translate complex ideas into clear, usable language that teams can actually work with day to day.
Contact for pricing
Tags
Canva
Google Workspace Studio
Notion
Brand Strategist
Content Strategist
Marketing Strategist
Service provided by
Alana Moyes Cape Town, South Africa
Brand Strategy & Brand BibleAlana Moyes
Contact for pricing
Tags
Canva
Google Workspace Studio
Notion
Brand Strategist
Content Strategist
Marketing Strategist
I help founders, teams, and agencies clarify their brand and bring it to market with confidence. My work sits between strategy and storytelling, translating complex thinking into clear positioning, narratives, and messaging people can actually use. I’m often brought in as a trusted partner to support launches, pivots, and growth without adding unnecessary noise.
What's included
Brand positioning and value proposition
Clarifying what you stand for, who you’re for, and why it matters. This defines your place in the market so every decision and message has a clear anchor.
Audience definition and insight
Moving beyond demographics to understand the real motivations, pressures, and context of your audience, so your brand speaks to what actually drives them.
Brand narrative and core story
Shaping the story that holds your brand together. Not marketing fluff, but a clear narrative that connects purpose, product, and people in a way that feels true.
Messaging pillars and key language
Defining the key themes and language your brand returns to again and again, creating consistency without sounding repetitive or scripted.
Voice and tone guidelines
Setting clear guardrails for how your brand sounds in the world, so different people can speak on its behalf while still sounding like the same brand.
FAQs
Founders, small teams, and agencies who need clarity around their brand or go-to-market thinking, especially during growth, launch, or transition phases.
Brand foundations, go-to-market strategy, messaging and narrative work, and strategic pitch support where clarity and alignment really matter.
Both. Some clients come in for a defined piece of work, while others work with me on an ongoing basis for strategic support and refinement.
I sit between strategy and storytelling, helping translate complex ideas into clear, usable language that teams can actually work with day to day.
Contact for pricing