I help design-led and lifestyle brands build intentional influencer and UGC strategies that feel culturally aligned, aesthetically cohesive, and launch-ready.

In today’s market, successful influencer marketing is not about sending products to random creators, it’s about selecting the right voices, building brand alignment, and creating content ecosystems that feel authentic to your audience.

I specialize in creator strategy for modern consumer brands focused on aesthetics, Gen Z culture, and visual storytelling.

Influencer & creator strategy

UGC creator sourcing and segmentation

Product seeding strategy

Influencer list curation

Brand-fit creator research

Market-specific creator discovery

Outreach direction & campaign structure

Launch-focused influencer planning

I focus on:

Taste-driven creator selection

Brand alignment over follower count

Aesthetic and cultural relevance

Strategic product allocation

Long-term brand-building, not random virality

Lifestyle & design brands

Beauty, matcha, coffee & wellness brands

DTC startups preparing for launch

Founder-led consumer brands

Gen Z-focused brands

Curated influencer lists

Market segmentation & creator tiers

UGC creator recommendations

Product gifting strategy

Outreach direction & templates

Influencer campaign planning

A creator strategy that helps your brand feel culturally relevant, visually cohesive, and positioned for meaningful launch traction.