• Identify a product’s customer value and competitive position in the market

• Define long term product strategy, from MVP through iteration and multiple rollouts

• Review metrics, such as retention rate, traffic, and engagement, through

Google Analytics to predict product scalability and potential blocks

• Usability test digital products before and after they go to market to recognize user pain points and strategize how to alleviate

• Study emerging tech trends and plan how to incorporate into the product, including machine learning, cryptocurrency, and IoT

• UX audit products to identify potential obstacles in user experience or product position, delivering solutions on how to lower the barrier to entry and increase retention rate.