Brand Identity & Design

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About this service

Summary

At Juicebox, our creative process is a collaborative journey that starts with understanding your brand’s unique story and goals. We then craft a tailored visual identity through moodboards, design exploration, and brandwork, ensuring that every element aligns with your vision. Our process culminates in delivering a comprehensive set of assets—including logos, style guides, and tone of voice guidelines—to ensure your brand’s consistency and impact across all platforms.

What's included

  • Logo Files

    A comprehensive suite of logo files in various formats (AI, PNG, SVG, JPG) for versatile use across digital and print applications. Whether you're using it for your website, social media, or print materials, we ensure that you have the right files for every scenario

  • Brand Style Guide

    A detailed brand style guide that outlines the key components of your brand identity. This includes logo usage, color palettes, typography guidelines, and visual elements that should be applied consistently across all communications. You’ll receive a PDF or an online version for easy access.

  • Design Assets

    All supplementary design elements such as icons, patterns, textures, and custom graphics that help reinforce your brand’s visual language. These assets are designed to maintain consistency across all brand touchpoints.

  • Tone of Voice Guide

    A comprehensive guide to help you define and maintain your brand’s tone of voice. This includes guidelines for the language, style, and personality to use across written communications—ensuring your messaging is always on-brand and aligned with your identity. The tone of voice guide helps communicate your brand’s essence through its language, whether it’s formal, friendly, authoritative, or playful.

  • Mockups & Brandwork

    Real-world applications of your brand identity, including mockups for business cards, stationery, website landing pages, and other collateral. These examples illustrate how your identity will appear in real-world scenarios, helping you envision its practical application.


Skills and tools

Brand Designer

Brand Strategist

Visual Designer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma