🌿 Starter Brand Kit – The Foundation

Starting at

$

1,200

About this service

Summary

I help small businesses, startups, and creatives craft a clean, memorable brand identity that truly reflects who they are.
In this basic tier, you’ll get:
A main logo and icon variation designed to stand out.
A color palette and font pairing to create a cohesive look.
A simple digital brand guideline with all the essentials: logo usage, color hierarchy, typography rules, and file naming for easy use—no mockups, just the clarity you need.
This kit is perfect if you’re taking your first step into professional branding and want a solid foundation to grow from.

FAQs

  • 1. How long does the entire process usually take?

    The full Starter Brand Kit typically takes up to 2 weeks for delivery after the discovery call and moodboard approval. Timelines can vary slightly depending on client response times for approvals and feedback.

  • 2. How many revisions are included?

    Moodboard: 1 revision round (if the first one doesn’t match your vision, I’ll create a second). Logo design: 1 focused revision round after the logo presentation. Additional revisions beyond this can be requested, but incur in extra fees.

  • 3. What happens if I don’t respond on time?

    Moodboard: clients have 3 days to approve or request revisions. Logo design: clients have 4 days to provide feedback. If feedback is not received within the set timeframe, I’ll proceed with the current version to keep the project on schedule.

  • 4. Will I receive multiple logo variations?

    Yes! You will receive: Main full logo Icon/simplified version Versions for light and dark backgrounds Monochrome versions if needed

  • 5. Will I get mockups or real-life applications of the logo?

    The Starter Brand Kit focuses on essential brand assets. Mockups or extensive applied examples are not included. You’ll see the logo in context during the logo presentation, but this is minimal — just enough to confirm its readability and impact.

  • 7. Can I make changes after the final delivery?

    After delivery, any new changes would be considered an additional service. However, I provide a short post-project support period to clarify usage and answer questions, ensuring your brand is ready to use confidently.

  • 8. What if I’m unsure about my brand direction?

    The discovery call and moodboard phase are designed to help clarify your brand vision. I guide you through exploring aesthetic options and make sure we are fully aligned before any logo work starts.

What's included

  • Main Logo + Icon Variation

    Primary logo (full version) Icon / simplified logo version

  • Color Palette

    Primary and secondary colors HEX / RGB / CMYK codes Guidelines for color usage hierarchy

  • Typography

    Font pairings for headings, subheadings, and body text.

  • Basic Brand Guideline (simple digital version)

    Logo usage: How to use your main logo and icon, including what to avoid. Color palette: Primary and secondary colors with HEX/RGB codes. Typography: Font pairings and usage rules for headings and body text. Basic dos and don’ts: Guidelines for logo spacing, background usage, and color application. Note: No mockups or applied examples—just the essential rules to maintain a cohesive brand.


Duration

2 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma