🌿 Starter Brand Kit – The FoundationMaria Abraão
I help small businesses, startups, and creatives craft a clean, memorable brand identity that truly reflects who they are.
In this basic tier, you’ll get:
A main logo and icon variation designed to stand out.
A color palette and font pairing to create a cohesive look.
A simple digital brand guideline with all the essentials: logo usage, color hierarchy, typography rules, and file naming for easy use—no mockups, just the clarity you need.
This kit is perfect if you’re taking your first step into professional branding and want a solid foundation to grow from.
What's included
Main Logo + Icon Variation
Primary logo (full version)
Icon / simplified logo version
Color Palette
Primary and secondary colors
HEX / RGB / CMYK codes
Guidelines for color usage hierarchy
Typography
Font pairings for headings, subheadings, and body text.
Basic Brand Guideline (simple digital version)
Logo usage: How to use your main logo and icon, including what to avoid.
Color palette: Primary and secondary colors with HEX/RGB codes.
Typography: Font pairings and usage rules for headings and body text.
Basic dos and don’ts: Guidelines for logo spacing, background usage, and color application.
Note: No mockups or applied examples—just the essential rules to maintain a cohesive brand.
FAQs
The full Starter Brand Kit typically takes up to 2 weeks for delivery after the discovery call and moodboard approval. Timelines can vary slightly depending on client response times for approvals and feedback.
Moodboard: 1 revision round (if the first one doesn’t match your vision, I’ll create a second).
Logo design: 1 focused revision round after the logo presentation.
Additional revisions beyond this can be requested, but incur in extra fees.
Moodboard: clients have 3 days to approve or request revisions.
Logo design: clients have 4 days to provide feedback.
If feedback is not received within the set timeframe, I’ll proceed with the current version to keep the project on schedule.
Yes! You will receive:
Main full logo
Icon/simplified version
Versions for light and dark backgrounds
Monochrome versions if needed
The Starter Brand Kit focuses on essential brand assets. Mockups or extensive applied examples are not included. You’ll see the logo in context during the logo presentation, but this is minimal — just enough to confirm its readability and impact.
After delivery, any new changes would be considered an additional service. However, I provide a short post-project support period to clarify usage and answer questions, ensuring your brand is ready to use confidently.
The discovery call and moodboard phase are designed to help clarify your brand vision. I guide you through exploring aesthetic options and make sure we are fully aligned before any logo work starts.
Maria's other services
Starting at$1,200
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Maria Abraão Porto, Portugal
- 44
- Followers
🌿 Starter Brand Kit – The FoundationMaria Abraão
Starting at$1,200
Duration2 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Brand Design
Brand Strategist
Digital Marketer
I help small businesses, startups, and creatives craft a clean, memorable brand identity that truly reflects who they are.
In this basic tier, you’ll get:
A main logo and icon variation designed to stand out.
A color palette and font pairing to create a cohesive look.
A simple digital brand guideline with all the essentials: logo usage, color hierarchy, typography rules, and file naming for easy use—no mockups, just the clarity you need.
This kit is perfect if you’re taking your first step into professional branding and want a solid foundation to grow from.
What's included
Main Logo + Icon Variation
Primary logo (full version)
Icon / simplified logo version
Color Palette
Primary and secondary colors
HEX / RGB / CMYK codes
Guidelines for color usage hierarchy
Typography
Font pairings for headings, subheadings, and body text.
Basic Brand Guideline (simple digital version)
Logo usage: How to use your main logo and icon, including what to avoid.
Color palette: Primary and secondary colors with HEX/RGB codes.
Typography: Font pairings and usage rules for headings and body text.
Basic dos and don’ts: Guidelines for logo spacing, background usage, and color application.
Note: No mockups or applied examples—just the essential rules to maintain a cohesive brand.
FAQs
The full Starter Brand Kit typically takes up to 2 weeks for delivery after the discovery call and moodboard approval. Timelines can vary slightly depending on client response times for approvals and feedback.
Moodboard: 1 revision round (if the first one doesn’t match your vision, I’ll create a second).
Logo design: 1 focused revision round after the logo presentation.
Additional revisions beyond this can be requested, but incur in extra fees.
Moodboard: clients have 3 days to approve or request revisions.
Logo design: clients have 4 days to provide feedback.
If feedback is not received within the set timeframe, I’ll proceed with the current version to keep the project on schedule.
Yes! You will receive:
Main full logo
Icon/simplified version
Versions for light and dark backgrounds
Monochrome versions if needed
The Starter Brand Kit focuses on essential brand assets. Mockups or extensive applied examples are not included. You’ll see the logo in context during the logo presentation, but this is minimal — just enough to confirm its readability and impact.
After delivery, any new changes would be considered an additional service. However, I provide a short post-project support period to clarify usage and answer questions, ensuring your brand is ready to use confidently.
The discovery call and moodboard phase are designed to help clarify your brand vision. I guide you through exploring aesthetic options and make sure we are fully aligned before any logo work starts.
Maria's other services
$1,200