Branding and Identity Design
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About this service
Summary
Discovery:
Firstly, we will get on a free consultation call to know more about your objectives, your goals, and how we could help you. You will then fill out an initial questionnaire where we'll find everything about your brand and the direction you want to have.
Branding:
This part of the service is essential if your brand doesn't have the elements below already set. This is the core of your brand, this it will act as the foundation on which the brand visual identity will be built.
Identity Design:
We will the create a comprehensive brand style guide outlining how to use the logo, colour codes, typography, and other visual elements, as well as a packaged set of brand asset files.
Design Concept Presentation: I will develop a mood board and art direction based on the information provided. You will choose the direction that aligns with your vision.
Implementation: This is where the actual design work begins. I'll start working on bringing the website to life.
1 round of revisions to ensure you satisfaction with the outcome.
What's included
Branding
Brand core definition, Brand personality definition, Brand voice & tone definition, Value proposition & messaging pillars
Identity Design
Brand Guidelines, Creative Direction & concept development, Mood board & creative direction explanation, Logo design suite, Primary Logo, Secondary Logo, Favicon, Colour system, Typography system, Brand imagery Guide, 3-4 Brand mockups.
Example projects
Skills and tools
Brand Designer
Adobe Suite
Figma
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